Aryan Aims to Retain its Leadership Position Providing High-Quality Imaging Products & Services

Aryan Trade World Pvt Ltd (ATWPL) is a leading provider of imaging consumables in the Indian imaging aftermarket industry, delivering a wide gamut of high quality imaging products including toner powders, toner cartridges and their accessories at competitive prices under their brand name Aryan. Also, ATWPL is the authorized National Distributor for the world’s renowned toner brand TTI.  Aryan recently launched color toner for Xerox copiers sourced from TTI and OPC drums for a variety of copier models. Ms. Tanya Goel, Vice President – Marketing, Aryan Trade World Pvt Ltd, shares about their company’s latest initiatives, launches, marketing policy, channel strategy and the future plans.

Please share about the how Aryan performed in FY2024-25.

In FY2024-25, Aryan continued to solidify its position as a leader in the Indian imaging industry. The company received several prestigious awards, including recognition as the ‘Best Upcoming Brand,’ ‘Fastest Growing Indian Imaging Company,’ and ‘Best Technological Innovative Brand’ from the industry media. These accolades reflect our commitment to excellence and innovation in the imaging sector. In the past six months, Aryan has expanded its product line by introducing color toners for Xerox copiers sourced from TTI and OPC drums compatible with various copier models. These additions enhance our ability to provide comprehensive imaging solutions to our customers. We continuously adapt our strategies in alignment with government policies and market demands to leverage benefits.

What industry trends and challenges do you expect in FY2025-26 and how do plan to deal with these?

The imaging industry in FY2025-26 is anticipated to experience rapid technological advancements and increased competition from domestic manufacturers. To address these challenges, ATWPL plans to:

• Invest in R&D: Continuously innovate to offer cutting-edge products that meet evolving customer needs.

• Strengthen Partnerships: Enhance collaborations with global brands like TTI, Golden Green, and Print King to ensure access to superior quality products.

• Expand Market Reach: Explore new markets and diversify our product portfolio to cater to a broader customer base.

What is the impact of increasing USD vs INR on your operations?

Fluctuations in the USD vis-à-vis INR exchange rate have a direct impact on import costs, affecting pricing strategies and profit margins. ATWPL mitigates these effects through strategic financial planning, including hedging strategies and optimizing operational efficiencies to maintain competitive pricing without compromising on quality.

Please share the highlights of your partnership with TTI Toner.

As the authorized national distributor for TTI toners, ATWPL ensures a seamless supply chain to deliver high-quality toner powders across India. Our robust distribution network and stringent quality control measures guarantee that customers receive reliable and efficient products.

How do you compare the domestically manufactured mono-toner cartridges with the imported ones?

Domestic manufacturing of mono-toner cartridges has improved, offering cost advantages. However, imported cartridges, such as those from TTI, are renowned for their consistent quality and performance. Aryan prioritizes delivering products that meet stringent quality standards, ensuring customer satisfaction. While domestic manufacturers are making strides, achieving the quality and reliability of established international brands remains a challenge for now. Aryan believes that a balanced approach, leveraging both high-quality imports and supporting domestic advancements, will best serve the industry’s needs in the coming years.

What partner-schemes have you launched?

We keep announcing partner-schemes and other incentives continuously to strengthen our partnerships and drive mutual growth featuring:

• Competitive Pricing: Special discounts and flexible pricing structures to help partners maximize profitability.

• Premium Quality Assurance: Continued commitment to offering top-tier imaging products, ensuring reliability and superior performance.

• Exclusive Partner Benefits: Additional incentives, bulk purchase advantages, and priority access to new product launches.

Through these schemes, Aryan reinforces its dedication to delivering cost-effective, high-quality solutions while supporting its partners in an evolving market landscape.

What are Aryan’s plans for FY2025-26?

In FY2025-26, ATWPL aims to achieve significant revenue growth by:

• Channel Expansion: Broadening our distribution network to reach underserved regions.

• Product Diversification: Introducing new and innovative imaging solutions to meet diverse customer requirements.

• Enhanced Customer Engagement: Implementing strategies to improve customer service and satisfaction, fostering long-term relationships.

Through these initiatives, Aryan aims to maintain its leadership position in the imaging industry and delivering exceptional value to our customers and partners.

Covered By: Imaging Solution / Aryan

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