Founded in Mumbai in 2010, Aryan Trade World Pvt Ltd (ATWPL) is a leading provider of imaging consumables in the Indian imaging aftermarket industry, delivering a wide gamut of high quality imaging products and toner cartridge accessories at competitive prices under their brand name Aryan. Also, ATWPL is the authorized National Distributor for the world’s renowned toner brand TTI. Ms. Tanya Goel (D/o Sunil Goel, Chairman of ATWPL), Vice-President – Marketing at ATWPL, shares their company’s marketing policy, channel strategy and the future plans.
Ms. Tanya Goel comments, “Though there is not much specifically for the printing and aftermarket consumables in the Union Budget 2023-24, we feel overall the budget is a growth-driver. Now, the import-supply issues being under control and the sales are back to pre-Covid levels. We, at Aryan, are expecting robust growth in 2023 and beyond.”
Ms. Tanya Goel is actively involved in Accounting, Marketing, HR and Public Relations in the company. Driven by the motto, ‘Quality is our Passion,’ currently, Aryan is a leading provider of imaging consumables including all types of laser and photo copier toner powders, all models of laser toner cartridges and parts. Aryan maintains high availability, excellent after-sales-service and prompt delivery.
Regarding brand positioning and channel strategy, Ms Tanya Goel elaborates, “So far our focus has been mostly on laserjet but now we have extended our focus to copier consumables. We recently launched toners for several copier models of different leading brands and we are getting very good response from the market. Either printer consumables or copier consumables, we give uncompromised quality. We are also focusing more on increasing the Aryan brand visibility and positioning. At Aryan, we keep the latest products in our portfolio whether it is toner powders, toner cartridges, cartridge parts or drums. We will continue to maintain the affordability with uncompromising quality. We have experienced and committed office staff working in quality control and other departments who are a valuable asset to the company.”
With presence in most areas in India, Aryan has evolved into one of the most trusted providers in the Indian aftermarket imaging industry. Aryan’s in-house R&D department makes sure that products meet all the necessary standards before shipping them to the end customers. The brand’s core business philosophy is driven by trust, safe & reliable products, and passion for the latest technology and social responsibility. Aryan always places their partners’ interests ahead before drawing their business strategy. The brand launches regular partner-friendly incentive schemes to keep their motivation high.
Regarding channel strategy, Ms Tanya Goel elaborates, “For us, our channel partners are very important and they are our growth-drivers. We have a dedicated and wide channel network and professional sales teams across India to help our partners to reach products to the end users. Today, we are one of the leading providers in the industry, thanks to our partners and professional staff. For us, supply channel is our extended arms and we do everything possible to support our channel. We keep launching fresh partner incentive schemes on regular basis. Our priority has always been to keep things going for our partners and ensure their sustenance and growth. We also aggressively assist our partners in their marketing and sales activities. From time to time, we keep launching new incentive schemes for our channel partners and keep in touch with them via online and offline training programs and events. Right now we have partners in most cities and towns in India. In 2023, want to add some more new partners to our network and expand into new regions in India where we have not been that strong till now.”
Apart from laying emphasis on quality, Aryan is very particular about after-sales-service too. With a moral approach based on professional service, the company makes continuous efforts to offer best value to the end users at every step simultaneously complying with all environmental requirements.
Regarding future plans, Ms. Tanya Goel comments, “With the support of our vendor partners like TTI, who provide us quality-assured products and our channel partners in India, we will continue and increase our market share and maintain our leading position in the market.”