Aryan Trade World Pvt Ltd (ATWPL), founded in Mumbai in 2010, is a leading provider of imaging consumables in the Indian imaging industry. ATWPL delivers a wide gamut of high quality imaging products and toner cartridge accessories at competitive prices under their brand name Aryan. ATWPL is the authorized National Distributor for the world’s renowned brand TTI. Ms. Tanya Goel (D/o Sunil Goel, Chairman of ATWPL), Vice-President – Marketing at ATWPL, shares their company’s marketing policy, channel strategy and the future plans.
Ms. Tanya Goel comments, “In addition to our regular incentive schemes, we now launched special festive season schemes such as ‘Buy 10 Boxes of 88A super primer toner powder and Get 1 box free’ and ‘Buy 10 cartridges and get 10 free’ for Dussehra (Navratri) and Diwali 2022. Now things are more stable with Covid and other import-supply issues under control and the sales are back to pre-Covid levels. During and post-Covid, our priority has been to keep things going for our partners and ensure their sustenance and growth. Now, we are also expanding into new regions in India where we have not been strong.”
Ms. Tanya Goel is actively involved in Accounting, Marketing, HR and Public Relations in the company. Driven by the motto, ‘Quality is our Passion,’ currently, Aryan is a leading provider of imaging consumables including all types of laser and photo copier toner powders, all models of laser toner cartridges and parts. Aryan maintains high availability, excellent after-sales-service and prompt delivery.
Regarding brand positioning and channel strategy, Ms Tanya Goel elaborates, “So far our focus has been mostly on laserjet but now we are extending our focus on to copier our consumables and we are getting very good response from the market. Either printer consumables or copier consumables, we give uncompromised quality. We are also focusing more on increasing the Aryan brand visibility and positioning. At Aryan, we keep the latest products in our portfolio whether it is toner powders, toner cartridges, cartridge parts or drums. We will continue to maintain affordability with uncompromising quality. We have experienced and committed office staff working in quality control and other departments who are a valuable asset to the company. We have a dedicated and wide channel network and professional sales teams across India to help our partners to reach products to the end users.”
With presence in most areas in India, Aryan has evolved into one of the most trusted providers in the Indian aftermarket imaging industry. Aryan’s in-house R&D department makes sure that products meet all the necessary standards before shipping them to the end customers. The brand’s core business philosophy is driven by trust, safe & reliable products, and passion for the latest technology and social responsibility. Aryan always places their partners’ interests ahead before drawing their business strategy. The brand launches regular partner-friendly incentive schemes to keep their motivation high.
Regarding channel strategy, Ms Tanya Goel elaborates, “Today, we are one of the leading providers in the industry, thanks to our partners and professional staff. For us, supply channel is our extended arms and we do everything possible to support our channel. Whenever we get some discount from our exporters abroad, we immediately pass on that advantage to our partners. We also aggressively assist our partners in their marketing and sales activities. From time to time, we keep launching new incentive schemes for our channel partners and keep in touch with them via online and offline training programs and events. Right now we have partners in most cities and towns in India. And we are open to take new partners who want to share our success and willing to enhance our reach into new regions.”
Apart from laying emphasis on quality, Aryan is very particular about after-sales-service too. With a moral approach based on professional service, the company makes continuous efforts to offer best value to the end users at every step simultaneously complying with all environmental requirements.
Regarding future plans, Ms. Tanya Goel comments, “We at Aryan are confident that, with the support of our vendor partners like TTI, who provide us quality-assured products and with the support of our channel partners in India, continue to maintain and increase our market share in the Indian market in the next few years.”