Pristine Care Products Pvt Ltd, founded in 1998 in Mumbai, provides a wide range of over 100 different imaging products under numerous categories, such as printer consumables, accessories and solutions. Blue Streak’s toners, toner cartridges, OPC drums and other consumables are compatible with the different printer models of all the leading brands. Mr. Ajay Mehta, Managing Director, Pristine Care Products, shares about their brand policy, marketing strategy and future plans.
Talking about the impact of the latest market trends, Mr. Ajay Mehta shares, “Business overall has slowed down due to intense price-wars and the rising cost of raw materials which are squeezing the profit margins. The rise of USD vs INR in last one year pushed up the costs of imports further and has made things worse. Due to the increasing prices, partners and customers are not willing to purchase in large quantities. Many customers are also looking towards, low-priced cheap quality alternatives. Despite all these difficulties, we are able to maintain our sales and revenues at par with our last year performance, though we could not grow much over the last year. In spite of these difficulties, we will never compromise on quality and will continue to maintain the high standards of our products and the reputation of our Blue Streak brand in the market. We hope the market conditions will improve by April 2023.”
Blue Streak products not only give cutting-edge prints, but also increase the life of the printers. Blue Streak also provides print media like photo glossy paper, tracing paper, OHP sheets, etc in different permutations of sizes and quantities to meet the requirements of various customers!
“Our main selling points are we provide products of international quality at Indian prices and a wide range of products to meet the requirements of printers of different brands and their models. We have an established supply channel with dedicated channel partners spread across India and our customers come from all corners of India. All our products deliver what we promise in our specs. We do our best to offer decent margins to our partners and keep them motivated. We import raw materials and components from the globally reputed manufacturers in China and other countries. We have a dedicated team of professionals working with us who strive to provide products with the latest technology and world-class quality! Our product offerings are not only cost-effective, but also superior in quality and far more reliable than the products available in the market,” adds Mr. Ajay Mehta. Blue Streak’s R&D team works in tandem with the industry specialists while developing imaging products and solutions. The brand maintains long-term relations with partners and associates based on trust and transparency. Blue Streak customizes their offerings to suit the specific requirements of the Indian users. Today, Blue Streak is one of the leading brands in the imaging aftermarket industry in India. The brand strives to provide the latest technologies and advancements in the printing industry as soon as they are launched in the global markets, ensuring that customers’ needs are met without delay! Blue Streak follows strict quality control procedures and aims to maintain international standards.
Mr. Ajay Mehta concludes, “In 2023, once conditions improve, we want to add new products to our productline, including inkjet inks. We also want to increase our brand visibility and enhance the reach of our distribution system and establish Blue Streak as one of the leading brands in the Indian aftermarket imaging industry.”