Easyfill is Growing into a Popular Brand in the Eastern Market while...

Easyfill is Growing into a Popular Brand in the Eastern Market while also Gaining Foothold in Other Markets

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Abhay Kumar (Easyfill)

Easyfill, with head office in Patna (founded in 2015) and a branch office in Ranchi, led by Mr. Abhay Kumar (Proprietor), provides a wide range of printer consumables including laser toner cartridges; toner powders; toner cartridge parts like OPC drums, toner chips, blades, etc; copier cartridges; copier & printer machine parts, dotmatrix ribbons, dotmatix cartridges and inkjet printer inks.

Mr. Abhay Kumar comments, “We are getting very good demand for our brand Easyfill in WB, Jharkhand, Bihar and North-Eastern regions, which has a lot of untapped potential as the partners and customers in these markets are not getting the desired products and support from the other brands. Our main selling points are good price, near-OEM quality, good availability of a wide range of products under-one-roof and prompt delivery. We do business based on trust and long-term relations and try to give the best possible customer satisfaction.”

Easyfill maintains high quality standards by sourcing the finest raw materials based on strict-selection guidelines from certified vendors. At each stage, Easyfill’s products are tested using strict quality control procedures, from the raw materials, packaging to final dispatch, to ensure that the products are safely stored and transported, and at the customers’ end deliver high performance and consistency.

“Our business was down during April-June 2021 due to Covid lockdown, but we are recovering fast now. Due to the imposition of anti-dumping duty, prices of black toners have gone up and the increase in the freight costs has pushed up the costs of imported cartridges. Overall the toners and cartridges have become 6-8% costlier than before.Color toner sales are not much in our area, but black toner sales are improving. Recently, we have launched toner cartridges for several printer models of including HP (black and color), Pantum, and Lexmark; and for copiers of HP (black and color), Samsung and Xerox. Our new additions include HP color printer cartridges for (W119, W419); HP mono printer cartridges for (W103A, W110A); HP color copier cartridges for 1002YC; Brother color printer cartridges (TN263, TN267); Canon color printer cartridges (CRG054, CRG 055); Canon mono copier cartridges CRG050; CRG057; and CRG050 drum unit.”

Talking about the latest technology trends in the imaging industry, Mr. Abhay Kumar states, “The recent trend is the entry of the latest technology cartridges which give better margin to partners and also a higher output to the end users, even on the machines of old models. So we are presently concentrating on supplying these latest technology toner cartridges. In the next 3 years, 60% of users are expected to shift to the new technology cartridges. We focus on ensuring maximum possible benefits to our partners and providing best quality and satisfaction to our customers.”

Regarding their channel policy, Mr. Abhay Kumar briefs, “We train our sales personnel how to educate and impart knowledge to the partners so that partners can in turn help the end users. We have over 1000 partners who do both retailing and wholesaling. We have been getting overwhelming response to our brand Easyfill from the eastern India and also from other parts of the country, and this is encouraging us to make Easyfill a pan-India brand. We give good technical knowledge and service support to our partners and users on how to use cartridges on different machines.”

As part of their expansion, Easyfill is looking to add new partners who are committed and serious. With a professional management team, well-trained workforce, and efficient R&D and production departmentsto provide high quality consumables for several models of laser printers and inkjet printers.

Talking about their future plans, Abhay Kumar comments, “Currently, growing at an annual rate of 20%. The Covid pandemic has compelled us to postpone most our plans and programs slated for 2020-21. In future, we want to expand and strengthen our business operations, launch more new products, reach more customers and offer better customer satisfaction on pan-India basis and make Easyfill one of the top level brands for imaging consumables in India.”

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