Epson first launched high-capacity ink tank inkjet printers (now known as EcoTank in most markets) in October 2010, in Indonesia. Then steadily expanded the territory over which these printers are sold, expanding to 170 countries and regions by 2019. As a result, cumulative global sales of high-capacity ink tank inkjet printers recently topped 50 million units. In India, as of September 2020, the cumulative sales of EcoTank printers have crossed 4.3 million units. Moreover, by saving on plastic, which is the main component of ink cartridges, it is estimated that CO2 emissions were approximately 166,000 tonnes lower than they would have been if all these units had been cartridge printers.
By first establishing a presence in emerging nations and then making inroads into developed economies, Epson has seen its high-capacity ink tank models account for a growing percentage of the total inkjet market each year. As a result, Epson, which boasts strong brand recognition and an extensive product lineup, has continued to maintain the top share in the global high-capacity ink tank printer market for ten consecutive years. In India Epson leads the Inkjet printer market with a Volume market share of 46.07% in FY 2019-20.
Rapid changes in society touched off changes in the office and education printing environments during the 2020 fiscal year. In all segments, Eposn will continue to offer far lower printing costs and unrivaled environmental performance to enable customers to print without having to worry about printing costs and environmental impacts.
“Epson has been consistently leading the Inkjet printer market and this achievement is not only a crucial milestone for us, but also testifies to the immense trust in our EcoTank printers in India and the world over. Our in-depth understanding of the Indian consumer has led to the amazing success of our EcoTank printers in the country, with consumers from the home, office & commercial segments embracing the Economical and Eco-friendly printing we offer. At Epson, we are committed to continually offering unique value and solutions to delight our customers,” said Mr. Siva Kumar, Senior General Manager, Inkjet Printers at Epson India.