by Imaging Solution Bureau

Indigo Prints Smart Pvt Ltd, founded in 2008 in Mumbai by its President, Shashank Ruiwale, is a leading manufacturer, supplier, exporter, importer and trader of a wide range of laser toners, toner cartridges, copier toners, inkjet printer inks, industrial inkjet printing products, large format inks and cartridges under its brand name formujet.

Mr. Ruiwale comments, “For formujet, OEM-quality is the benchmark. We put in continuous effort to upgrade the quality of our products in terms of consistency, durability and page-yield. Indigo has been doing financially well despite the market slowdown, growing at an YoY rate of 15%. Our fundamental principle is to provide the best quality, consistency, and customer satisfaction at reasonable prices. In addition, we will continue to address the concerns of our partners at different levels, from distributors to retailers, and from the refillers and to the end customers. Indigo has a wide range of products to meet the needs of different types and levels of users. We cut down and compromise our profit, but will not compromise on our quality and reputation.”

Formujet’s product range also includes Continuous Ink Supply System (CISS), industrial inkjet printing products, inkjet inks, sublimation inks, formujet photo inks, laserjet toner powders, toner cartridges for printers and copiers, refillable cartridges, compatible inkjet cartridges, ink tank system, jumbo cartridges, large format printers inks, large format printer cartridges, vacuum toner cleaning machines, inkjet cartridge refilling machine, inkjet accessory kit, laserjet component tray, un-inked fabric rolls, dot matrix ribbon ink, dot matrix ribbon cassettes, OPC drums, doctor blade, Sublimation heat press, ID cards and dragon sheets, PVC inkjet sheets, etc.

Talking about challenges and his message to the industry, Mr. Ruiwale comments, “The challenge at present is low demand for printers, imaging products and services for the last few years. It is unfortunate that imaging aftermarket continues to be poorly organized. For most players, low-price has become the standard and the quality has lost its importance. The low-quality products from China continue to flood the market. All these factors are bringing down the MoP and confusing the users. I insist that all the industry players should come together set the right benchmarks for the industry to promote good quality, consistency, page-yield etc. Through different imaging industry forums, I always try my best to promote values and ethics in the industry.”

Formujet has a well-developed warehouse and ensures timely deliveries backed by a wide distribution network. formujet is supported by a state-of-the-art R&D and sales departments manned by qualified, well-trained and experienced professionals to provide the latest technology products and services to the partners and ultimately to the end users.

About their future plans Mr. Ruiwale concludes, “We are trying to increase our channel-penetration with more channel-friendly sales schemes. Concerning e-waste, we give special importance to protecting the environment and we are compliant with all regulations. We will remain among the top players in the aftermarket imaging industry driven by our philosophy to provide only the high quality products. We add new products in line with the changing market needs and demands. We have been among the top compatible brands in India and we will maintain that position in the coming years.”

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