Growlam Clocks Significant Growth in FY2020-21 despite Pandemic and Expects More in Future

GREENLAM OFFICE SOLUTIONS, founded in 2015 in New Delhi, is one of the most trusted organizations in the Imaging Industry for wholesaling, importing, trading, and supplying a large array of Office Supplies. Under the able guidance of Mr. Gaurav Khetterpal, an MBA from the University of Wales UK, the company sources raw material from reliable factories in China, Korea, and Japan. Today, under their brand name, Growlam, they have a complete range of products including inkjet photopaper, sublimation products, PVC products, imaging products like laser & copier toners, toner cartridges, OPC drums, office products like lamination machines & consumables, paper shredders, and sensor waste bins.

In an interaction with Imaging Solution magazine, Mr. Gaurav Khetterpal, Director of Growlam, shares, “Growlam has registered impressive growth in FY2020-21 despite pandemic. Quality, customer service, and customer satisfaction are our key focus areas, and customers once use our products, usually come back for repurchases. We have professional teams adept at providing personalized services. Growlam continuously launches new products and this year we are focusing more on providing new OPC drums for printers & copiers, and toner cartridges. We have already increased the range of OPC drums for laser printers and copiers. We have entered into a contract with one of the largest manufacturers/exporters of OPC drums, who provides the best quality copier and laser OPC drums that can give high yield and excellent performance.”

Today Growlam is one of the fastest-growing brands in the imaging industry. Growlam employs highly qualified staff for Sales and Marketing, R&D, and back-end operations. Ethical business practices and a client-centric approach helped the company in getting an edge over the competitors. Growlam has been able to achieve its targets thanks to its effective sales and marketing policies and dedicated channel partners.

Regarding their channel strategy, Mr. Gaurav Khetterpal asserts, “Channel partners are our pillars of strength. We have introduced Quarterly incentives on targets for all our channel partners to motivate them to perform at their best. We also run offers on specific products from time to time, so that our partners can improve their profits, and our company can also reach its sales targets. We provide secondary sales to our dealers which gives a boost to their sales. Regarding our channel strategy, we focus on giving the best possible margin to our partners. If the partners are happy and motivated to sell more, that will ultimately benefit our brand and the company. We want to place our distributors and end-users in a Win-Win situation by providing high-quality and reliable products. We give all the necessary guidance and support to our partners so that they can sell well. To assist the channel and sales teams, we promote our brand and products via print media, exhibitions, digital marketing channels such as Facebook, Instagram, etc thru videos, ad campaigns.”

Today, Greenlam is a fast-growing company with a vision to be a market leader in the next 5 years in the imaging consumables segment. The company plans to extend its network across India to cover most of the cities and states.

Regarding their future plans, Mr. Gaurav Khetterpal concludes, “Growlam’s partners have really outperformed and shown their best sales figures in the FY2020-21, which are better than the figures of FY2019-20. In 2021-22, we will focus more on expanding business in those areas where we have a low presence. I am sure with the help of our dedicated channel partners and sales teams, we will get our desired results this year too. We at Growlam believe in growing together with our partners and will continue to strive to achieve more than before. In the coming times, we will add more new products and will make our brand more prominent. We have been strong in North India, followed by West and East, and now we want to increase our presence in the North-Eastern and Southern markets.”