Home Interview iQ Launches New Lamination Machine, Plans to Expand Product Range

iQ Launches New Lamination Machine, Plans to Expand Product Range

by Imaging Solution Bureau

Delhi Copier is a New Delhi-based provider of laser printer & copier black and color toners, consumables including OPC drum, lamination machine & pouches, compatible laser toner, and copier cartridges for all major brands, under their brand name iQ. They also provide a wide range of office equipment including lamination machines and consumables. Led by A.R. Joshi, Proprietor, with nearly 2 decades of imaging industry experience, Delhi Copier launched the IQ brand in 2012.

Mr. Joshi states, “In addition to the already existing line of laminators, we added a new plastic laminator which can laminate sheets of 250 microns, where most machines in the market can laminate only 125-150 microns. This is a heavy-duty machine that can laminate 250 microns (2X125). On a pan-India basis, we have over 350 dedicated dealers through whom we reach the end customers. We import quality products from a selected set of manufacturers in China. We sell our own branded products and in bulk for others who can purchase and sell under their own brand names. We have a pan-India presence but stronger in North and North East India regions and in Karnataka state in south India. In the coming year, we want to increase the number of our partners, particularly in the East and South India regions. Besides quality, we also focus on timely delivery, the ready availability of products, and better service. We have high-quality compatible consumables for printers and copiers in all major brands including Xerox, Canon, Brother, Ricoh, Panasonic, Sharp, Kyocera, Konica Minolta, Toshiba, etc. Overall, we are growing at 15%-20% annual growth rate.”

iQ brand products are widely used in government organizations, MNCs, and other private sector organizations. Delhi Copier lays special emphasis on meeting the needs of the customers. At IQ, they channelize all their efforts to provide superlative products. As a value addition, they focus strongly on providing good service.

Mr. Joshi adds, “Among copier toners, black toner is the main selling item for us. Color copier toner forms just 10% of our total toner sales at present, but demand for color toner is growing. In the last few years, our printer toner sales have increased significantly. We see good demand for color in the future. We try our best to provide toners of impeccable quality that give quality output and quality parts that drastically reduce the failures and snags in the equipment. Compared to the good quality we provide, our products are reasonably priced. Before we select a manufacturer, we visit their factory and R&D department, study their manufacturing processes and R&D methods closely. If we are satisfied from all angles, then only we select them as our provider.”
Delhi Copier’s services also include providing the customers with user manuals and giving installation and operation training. Delhi Copier has a spacious and well-equipped warehouse to keep their office equipment and other products in right-segregation and protection.

Regarding future plans, Mr. Joshi elaborates, “In 2020, business was down but we picked to pre-lockdown levels by Oct 2020. Now our business is about 20% over the corresponding period before lockdown and hope for further increase in the coming months. We import from China and we are not much affected by the anti-dumping duty. Copier consumables form 40% and printer consumables form 60% of our business. Copier consumables sales are down since governments, colleges and schools are still not working at full scale. Currently, we are importing only toners and toner cartridges, but we are planning to import cartridge spares and copier spares in the future. On the expansion side, we want to add more imaging media like photo paper to our portfolio. In the future, we want to increase our presence in South and East India regions further, which are potential markets. We want to promote our iQ brand more aggressively across the country through different channels.”

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