Kyocera Document Solutions America has announced that José María Estébanez has been appointed as senior director, Integrated Marketing Communications. Estébanez was with Deloitte most recently before leading Kyocera’s marketing efforts across Europe, the Middle East and Africa. His projects at the company’s European headquarters included playing a role in the renewal of the organization’s brand identity whilst also leading the launch of a brand-new website and digital offering.
In Europe, he operated across 17 different countries to oversee digital transformation strategies in marketing, with a keen focus on Customer Relationship Management, marketing automation and sales enablement fueled by the desire to make Kyocera market leaders when it comes to content, positioning the organization as experts in the field of digital platforms.
As senior director, he will be involved in pioneering similar projects in America, with a revamped online profile in the pipeline to make it easier for customers, employees, dealers, analysts, media and a range of stakeholders to interact with the company. This will include a new approach to the Channel Program and demand generation, working hand in hand with Kyocera’s sales team. This streamlined presence in the digital space forms part of the organization’s key objectives for 2020 and beyond as Sánchez’s objectives continue to drive Kyocera into new areas.