Premier Computers, based in Mumbai, is one of the leading importers and providers of a large array of toner cartridges, cartridge parts, laser printer parts, dot matrix parts, plotter parts and inkjet printer parts under their brand name PRM and also in bulk. In an interaction with Imaging Solution, Mr. Ashish Sanghavi, Founder, PRM, shares about their brand’s product portfolio, product policy and future expansion plans.
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How did PRM perform overall in 2025 in terms of growth rate?
PRM delivered double-digit growth in the FY2025-26 despite a highly competitive and price-sensitive market environment. Growth was primarily driven by higher demand from our active customer-base across all our major product categories. While our brand penetration improved gradually, our focus remained on serving customers across price points and requirements, rather than pushing the product mix aggressively. Overall, FY2025-26 was a year of healthy, broad-based growth, reflecting strong underlying demand in the market.
How are the PRM Gold Premium Toner Cartridges launched in 2024 doing in the market? What new products have you launched in the last 6 months?
The response to PRM Gold Premium Toner Cartridges has been extremely strong. Adoption has exceeded our expectations, driven largely by existing dealers upgrading quality for their end customers. We are seeing consistent repeat orders, along with very positive feedback on print quality, yield, and reliability. PRM Gold is clearly positioned as a premium compatible alternative, offering customers a strong balance between performance and value.
Over the last six months, we have also expanded our portfolio across multiple printer spare categories, adding depth and breadth to meet evolving customer requirements rather than focusing on a single launch.
Please list the printer spares you currently provide and explain how they are doing in the market.
PRM currently offers a comprehensive range of printer spares, including: Fuser assemblies, pressure rollers, Teflon and fuser film sleeves, pick-up and separation rollers, power supplies, formatter and ECU boards, control panels, scanner units, inktank spares and maintenance boxes. Performance across the portfolio has been strong and consistent. We have significantly expanded our product range across different price points, allowing dealers to cater to varied customer segments. Speaking about market trends, we are seeing a structural increase in printer installations across India, especially in Tier 2 and 3 markets. As the installed base has grown over the last 3 years, spare parts consumption has steadily increased.
What latest challenges are you facing in the market and how do you overcome them?
The two key challenges today are aggressive price competition and USD–INR volatility. Price competition remains intense, which makes it critical to operate efficiently and maintain strong supplier relationships. At the same time, currency volatility adds pressure on costs, especially in a market where price increases are not absorbed immediately. We address these challenges by staying customer-focused, disciplined on pricing decisions, and agile in execution, while continuing to strengthen our product offering and service reliability. Our outlook remains forward-looking and optimistic, supported by long-term demand fundamentals.
What is the impact of increasing USD vs INR value on your pricing, margins, and profitability?
The INR depreciation does impact margins, particularly because the market does not absorb upward price revisions quickly. In many cases, part of the cost increase has to be absorbed temporarily. We actively manage this through timely price revisions and close monitoring of costs, while ensuring continuity of supply to customers. While currency movements remain a near-term challenge, disciplined execution helps us protect profitability over the cycle.
What are your plans for FY2026-27 in terms of launching new products, expanding dealer-network and entering new areas?
In the FY2026-27, our focus will be on sustained, double-digit growth, driven by scale, reach, and consistency rather than aggressive risk-taking. We will continue to widen PRM’s product range while delivering value at the best possible prices. We will selectively add new dealers to penetrate deeper into the Tier 2 and 3 cities, while increasing the wallet share of the existing dealers. We plan to expand into new regions within India, aligned with the growth in demand. Our strategy remains focused on long-term relationships, high availability and consistent quality, which differentiate PRM in the market.
Covered By: Imaging Solution / PRM
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