ProDot believes in ‘being Indian, buying Indian products, and supporting India.’
ProDot is the brand of Datalink Industrial Corporation based out of New Delhi, with branch offices spread across the nation, and has been engaged in the manufacturing and distribution of a wide range of printer consumables and IT peripherals across different regions of India for the last 30 years. In recent years, ProDot witnessed remarkable growth in the industry.
In an interaction with NCN magazine, Ms. Aarushi Rajpal (D/o Mr. Pramod Rajpal), Director of Datalink Industrial Corporation, shares their company’s plans and Make in India outlook.
Ms. Aarushi Rajpal shares, “At ProDot, we started manufacturing 3 decades back on a small scale and scaled up in steps. We initially started with manufacturing dot-matrix cartridges with SKD and then we moved to manufacture complete products such as keyboards, mice, etc. Soon we are going to manufacture CCTV cables. Today, ProDot has a wide range of over 400 products in its portfolio, including imaging and IT products. The Indian Government has been encouraging domestic companies to Make in India so that India can become self-reliant and ProDot is one of the staunch supporters of this initiative. Making in India, besides making India self-reliant, also provide employment to millions of local people and prevents the flight of hard-earned foreign currency out of the country. Today, starting from molding and assembling to packaging, ProDot is trying to Make in India as many products as possible. Now we have over 40 mold machines and about 1000 people working in our manufacturing plant.”
ProDot’s wide range of products includes computer peripherals (keyboards, mice), laptop accessories, antivirus products and compatible laser toner cartridges. ProDot has a wide distribution network with 18 branch offices, more than 600 distributors, and 12,000 plus retailers spread across the country. This strong distribution channel makes their products easily accessible to the end-users. Datalink Industrial Corporation is an ISO 9001:2008; CE and FCC certified company and every product manufactured is closely tested and inspected by quality control engineers before it is dispatched to the customers. ProDot has already joined the ‘Make in India’ campaign with their keyboards and mice being manufactured at their production house in Dehradun.
Talking about their channel policy and future plans, Ms. Aarushi Rajpal comments, “We and our partners all must maintain decent ethical standards while doing business. Apart from that, the mantras for success are hard work and willingness to take calculated risks. If the partners maintain these principles, it will bring success and pleasure to everyone and this is our message to partners. And I want to thank all our partners who have been very hardworking and cooperative with us all through. We plan to launch several new Made in India products in the coming times. In the coming years, we want to expand our manufacturing facilities further and develop more products domestically and reduce imports from China considerably. We believe in ‘being Indian, buying Indian products, and supporting India.’ Soon we will expand our channel network further to extend our reach and our vision is ProDot should become the most desired and affordable brand in India backed by the best quality and service.”