SPINK Aims to be a Top-Quality Brand in Imaging Consumables Industry in...

SPINK Aims to be a Top-Quality Brand in Imaging Consumables Industry in India

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HCR Info Consumables Pvt Ltd, incepted with their H.O. in New Delhi in 1985, is a leading importer, manufacturer, and distributor of imaging consumables under their brand name – SPINK. HCR’s wide range of compatible products includes ribbons, refill packs, refill kits, toner powders, and laser toner cartridges and cartridge parts. In an interaction with the Imaging Solution magazine, Mr. Prashant Bhansali (S/o of Late Mr. Nirmal Kumar Bhansali), Managing Director of HCR Info Consumables, shares about their company’s success, policies, and business strategy.

Mr. Prashant Bhansali shares, “I joined this business in the 1990s and worked under the guidance of my father who taught me invaluable lessons for nearly three decades. The void left by him after his demise in early 2020 is still left unfilled; I still miss him and his presence. Now I am taking care of all the business activities and operations which is really a big job, but it is a part of life that elders have to leave this world someday assigning the responsibilities to the next generation like us. We have to carry forward their legacy and fulfill our responsibilities.”

HCR imports products from reputed manufacturers from abroad. HCR also has its OPC drum manufacturing unit in Bangladesh which is a joint venture. The HCR’s entire range of products is made using premium quality raw materials & components and the latest technology with great precision and compliance with set industrial quality standards. Next, HCR’s high-quality products come at affordable prices and offer excellent performance, trouble-free installation, high durability, and low maintenance costs.
Talking further about their business, Mr. Prashant Bhansali adds, “Business was down during April-May 2021 due to Covid pandemic and lockdown, but from the second half of June, it started picking up. Coming to our products, we provide premium quality materials aimed at maximum possible customer satisfaction. Our products cost more than the average market products but offer superior quality. Our pure toners and laser toner cartridges give dark and consistent prints. And our toner cartridges give the promised page yield. Our partners know we provide only high-quality products and they have been loyal to us for years or decades. Currently, our main focus is promoting our SPINK brand more aggressively across India.”

HCR ensures that their entire product range is tested according to the strictly defined quality parameters to eliminate flaws from the products before they are shipped to the partners and customers. Further, HCR’s quality control team adopts different control measures at different stages like procurement, warehouse, packaging, and dispatch to ensure that the products offered by them fit the needs of the clients. HCR’s high-quality solutions, timely delivery, flexible payment modes, and transparent practices have helped the company to garner a wide clientele spread across India.

Mr. Prashant Bhansali concludes, “We want to make SPINK one of the top-quality brands in the Indian imaging industry. We are in the process of expanding our channel network to more locations so we are looking for new partners with proven backgrounds and honesty to join us and grow with us. If everything goes fine, we want to start our own manufacturing unit in India under the Make in India program after a few years.”
In order to meet the diverse requirements of the customers, HCR provides its clients a customized product range. The company, assisted by its experienced team of procurement agents and thorough market research, selects the best vendors from abroad. Some of HCR’s main strengths that drove their success include a focused approach, competent and efficient teams, transparent dealings, maximum possible customer satisfaction, and belief in long-term relationships with vendors & partners.

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