Swastik Computer Products (Brand: AMI), founded in 1989 in Mumbai, is a prominent provider of a wide range of aftermarket imaging consumables including inks, laser printer toners, toner cartridges, cartridge parts, printer parts, dotmatrix ribbons, inkjet cartridges, inkjet inks, OPC drums, wiper blades, doctor blades, PCRs, mag rollers & other spare parts, etc. Swastik is one of the few domestic remanufacturers of laser toner cartridges. The company also provides RC printers and printer repair services. In an interaction with Imaging Solution Magazine, Mr. Romik Shah, a B.Tech by qualification and Partner of Swastick Computer Products, shares about their company’s business operations, marketing strategy and future plans.
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Mr. Romik Shah shares, “Our manufacturing plant relocated to Bhiwandi (near Thane, Maharashtra) in 2023 with an expanded manufacturing area and machinery is doing well and we could produce and handle higher quantities of dotmatrix components, laser toner cartridges and other products. We are one of the leading manufacturers and providers of dotmatrix ribbons, cartridges and components in India. At present, we domestically manufacture about 400 units of mono and color toner cartridges a day, which we supply to colleges, schools, hospitals and others. Simultaneously, we also provide imported cartridges to those who want them. We expect the demand for the imaging consumables to increasing starting from June-July 2025, once the schools and institutes open. We also remanufacture color laser toner cartridges to a limited extent. We have customers all over India, though high concentrations of them are in Maharashtra, Gujarat and South India. We provide laser printer toner cartridges—black and color—for all the latest and earlier printer models of different leading brands, including HP, Canon, etc. We import most of the raw materials from the leading manufacturers in China, some raw materials we procure from the local providers in India and some components we manufacture ourselves.”
The ‘Dot Matrix Printer Ribbons’ of Swastik are designed, manufactured and tested using the best equipment and skilled manpower. All the consumables of AMI are thoroughly tested to remove faulty products before delivering them to the customer. In addition to providing imaging consumables, Swastik also has its own well-equipped toner cartridge refilling unit which refills 300 cartridges daily. Their dotmatrix ribbons are compatible with the printers of different brands including Epson, TVSE, Wipro, Lipi and Citizen. They also have their own retail shop in the name of Ajramar Computers in Mumbai.
“Despite high competition and shrinking margins, we are able to clock decent growth rate because we maintain good quality, affordable prices and long-term relationships with our partners. We are also selling directly to customers (D2C) such as private offices, government offices and educational institutions in Mumbai. We have over 3000 well-connected dealers spread across the states to reach our products to other resellers and end users. We provide both mono (black) and color toner powders & cartridges and color inks,” adds Mr. Romik Shah.
AMI products are designed to give high performance backed by superior quality, competitive prices and best customer satisfaction. Swastik Computer, driven by their maxim ‘Win the Customers with Quality & Win Reputation with Services,’ lays special emphasis on quality and customer satisfaction.
Mr. Romik Shah concludes, “Currently, we are growing at an annual rate of 15-20%. About 70% of our business comes from laser toners, toner cartridges, inkjet inks and printer & cartridge parts, 20% from dotmatrix ribbons & parts, and about 10% from remanufacturing and refilling laser toner cartridges. Recently, we expanded our supply network into north-east India, UP and Bihar markets where our presence is limited until now. And we are getting good response from these areas. We want to maintain our growth rate and we are optimistic about our future.”
Covered By: Imaging Solution / Swastik Computer
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