Trend Tone Imaging, Inc., founded in 1990 and a subsidiary of Everlight Group, leads from Hsinchu Science Park, Taiwan, with strong R&D, production, and sales teams driving toner innovation worldwide. During an exclusive interaction with Imaging Solution Magazine, Mr. Hans Chen, Associate Director of Sales, Trend Tone Imaging, Inc., shares insights on TTI’s innovation, growth in color toner, and future market trends.
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Could you please give us an overview of Trend Tone Imaging, Inc. and its journey so far?
Trend Tone Imaging, Inc. (TTI) was established in 1990 in Taiwan, and we’ve proudly been in the toner industry for more than 36 years. Over this time, we have developed into a globally recognized brand with a strong customer base spread across regions like America, India, Russia, and Europe. TTI has always believed in innovation and quality, and that’s what has helped us build a trusted presence worldwide.
How has the company evolved in terms of focus and product development over the years?
About a decade ago, we shifted our focus towards color toner manufacturing and development. This strategic move has paid off significantly — in fact, from this year, our color toner sales have surpassed those of monochrome toner. This is a major milestone for us and reflects the growing demand for color printing solutions globally. We take pride in supplying high-quality color toners that meet diverse customer needs, and we invite businesses interested in reliable color toner solutions to connect with TTI.
Technology in printing is constantly evolving. What new trends or technologies do you see shaping the toner market?
One of the major technological shifts we’re observing is the rise of chemical toners, which are increasingly popular for newer-generation machines. Another important innovation is the trickle system, which integrates toner with carriers. This requires deep technical expertise in both carrier and toner formulations to ensure optimal performance in copiers and printers. At TTI, we’ve developed more than 10 toner types compatible with the trickle system, suitable for leading brands such as Sharp, Ricoh, Canon, and Konica Minolta.
How do you see the future of the color printing market?
The color printing market is set to grow rapidly in the coming years. Consumers and businesses alike are moving beyond basic black-and-white printing — they want their materials to be more vibrant, expressive, and visually engaging. As a result, demand for color toners will continue to rise. While the price of color toners is currently higher than monochrome, we expect this to change as more manufacturers enter the space and production technologies become more widespread.
Do you anticipate the price of color toners to drop soon?
Yes, definitely. We’ve seen a similar pattern in the monochrome toner market. Initially, the prices were high, but as more manufacturers began producing monochrome toners, the prices became much more affordable. The same trend will likely happen with color toners. As technology spreads and more manufacturers — including those in India — start producing color toners, prices will gradually decrease. I expect this shift to take place within the next three years, making color printing more accessible to everyone.
What makes TTI stand out from other toner manufacturers, especially with so many emerging players in the market?
The key difference lies in our complete in-house capabilities and strong R&D foundation. TTI operates two factories — one in Taiwan and another in Suzhou — and all our toners are developed, formulated, and produced internally. We don’t rely on third-party suppliers or reselling; every product bearing the TTI name is genuinely ours.
Moreover, we cover an extensive range of brands — including Sharp, Ricoh, Toshiba, Canon, and HP. Unlike some manufacturers who specialize in only two or three brands, we provide comprehensive toner solutions across multiple OEMs. This versatility is one of our biggest strengths.
Our commitment to research and innovation is another core advantage. We have a dedicated R&D team that continuously works to improve toner performance, color quality, and compatibility with new-generation printers. This focus on innovation and self-reliance ensures that our customers always receive consistent quality and reliable products.
What message would you like to share with your global customers and partners?
At TTI, our mission has always been to deliver reliable, high-quality, and innovative toner solutions. We are grateful for the trust our customers have placed in us over the past three decades. As we continue to advance in technology and expand our color toner range, we look forward to strengthening our partnerships and contributing to a more colorful and sustainable printing world.
Covered By: Imaging Solution / Trend Tone Imaging
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