Xerox Expands Unified Market Approach with Broader A3 Portfolio Following Lexmark Acquisition

Xerox has further unified its print go-to-market structure, bringing the Xerox and Lexmark sales forces together around an increasingly integrated portfolio of printers, MFPs, software and services. Through this integration, legacy Xerox clients and partners worldwide now have access through their sellers to the Lexmark® 9-Series line of printers, extending the company’s A3 platform with a line known for its versatility, simplicity, serviceability and sustainability.

Compatibility between Lexmark devices and Xerox® Managed Print Services, print solutions, app and Xerox® Workflow Central reinforces a consistent and scalable operating model across enterprise and departmental environments, including back office, retail, healthcare and manufacturing.

“This is more than an integration milestone. It marks a meaningful step forward in how we operate and go to market,” said Mr. Jacques-Edouard Gueden, Chief Revenue Officer at Xerox. “By aligning our teams behind a unified portfolio and sales model, we are strengthening reliability, operational consistency and long-term value for our clients. This is Reinvention in action, simplifying our core and driving sustainable growth.”

The 9-Series platform, built in-house and engineered for long-term performance, is structured around four core attributes: 

• Versatility: Whether supporting front-office teams or high-volume production environments, the platform handles a wide range of media sizes (A6 to SRA3), demanding duty cycles, and advanced finishing needs. Professional color features, including PANTONE® calibration, help clients produce polished, consistent output.
• Simplicity: An intuitive interface with clear prompts helps users complete everyday tasks quickly and confidently. Clients benefit from the peace of mind that comes with the industry’s most comprehensive security portfolio, delivered as a standard feature right out of the box.
• Serviceability: The 9-Series uses long-life components and a streamlined design with fewer parts to help reduce the risk of technical issues. Routine maintenance is designed to minimize disruption, toner can be replaced with one hand, service points are clearly marked, and guided visual cues simplify common actions reducing downtime and keeping work moving.
• Sustainability: With industry-leading post-consumer recycled (PCR) content (56% by weight for base-model MFPs and 73% for the base-model printer, based on IEEE calculation procedures¹), the 9-Series helps lower environmental impact across the product lifecycle helping businesses meet performance needs while advancing environmental commitments.

Unified software and workflow experience

Xerox and Lexmark printers and MFPs also now support software and apps including Xerox^® Easy Assist, Xerox^® Print & Scan Experience, Xerox App Gallery, and ConnectKey apps. Cloud connectors and workflow applications such as Xerox^® Translate & Print and Xerox Workflow Central allow organizations to standardize processes, simplify fleet management and accelerate digital processes across mixed device environments.

Covered By: Imaging Solution / Xerox

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