Xerox will present its end-to-end production ecosystem, from pre-press to on-press to finishing, at Amplify Print 2025, booth 4525, in Rosemont, Illinois.
Xerox will showcase the innovative Xerox® Versant® 280 Production Press along with its full spectrum of color and digital enhancements with Beyond CMYK that enable print providers to capture new business and deliver premium, high-impact applications that differentiate their services and drive new revenue streams.

“Our digital enhancements and end-to-end print solutions empower print service providers to produce personalized, high-quality work that truly engages their clients,” said Mr. Terry Antinora, senior vice president and head of product and engineering at Xerox. “We remain committed to investing in technologies that drive meaningful business results and help our clients grow.”
Xerox will also host a series of interactive conversation stations focused on its best-in-class solutions.
- Explore the power of XMPie® Omni Channel Technology that creates consistent, personalized customer communications across digital and print channels.
- Experience the Genesis Initiative, offering complimentary business development tools and resources, sales enablement, and design innovation.
- Discover Generative AI for Specialty Print technology that simplifies and automates embellishment design, making complex creative work effortless and efficient.
In addition to the company’s exhibit, Xerox is participating in a classroom session and panel focused on Digital Embellishments sharing insights into trends, applications, and growth opportunities in specialty print on Wednesday, June 11, at 9:15 a.m. CST.
Covered By: Imaging Solution / Xerox
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