Armor Print Solutions is Now Altkin

At the start of 2024, Armor Print Solutions, the European leader in alternative printing under Armor Group, announced that it is changing its name to Altkin.

With a turnover of €90 million (US$97.5 million), more than 700 employees, and 2 million cartridges reused each year, Altkin, an Armor Group subsidiary, boasts century-old industrial know-how and industrial and logistics centers in Morocco and Europe, coupled with a state-of-the-art R&D laboratory in Germany.

“The name ‘Altkin’ and its slogan ‘Fair Printing’ embody our collective mission to provide alternative pathways to impactful change. It is a sign of our commitment to provide alternative and fair solutions in the digital printing market, freeing our customers from technological and financial constraints, whilst resolutely addressing their environmental concerns,” says Mr. Gerwald van der Gijp, Managing Director of Altkin.

“This change of name is a major event, the fruit of a strategic reflection on the circular economy. Altkin is now positioned as the leader in responsible printing in Europe, Africa, and the Middle East. Coupled with the recent acquisition of THS, this new brand will help to consolidate this activity as one of the pillars of Armor Group.” Says Mr. Hubert de Boisredon, Chairman and CEO of Armor Group.

A clearer offering based on 4 pillars

“Whilst our ambition is to confirm our leadership in the EMEA region as a real and fair alternative in a rapidly evolving market, we are clarifying our product and service offering by creating four pillars – Products, Care, Tech, Tailored – which represent our different activities and brands, making them easier to understand,” says Gerwald van der Gijp.

Through its Products offering, Altkin offers, alternative printing consumables, with its OWA brand guaranteeing cartridges from re-used empties, and certified quality. Altkin’s strategic development plans for the coming years are strongly focused on A3 multifunction printers and professional ink printing solutions. “Our objective is to continue to grow by gaining market share while maintaining a consolidation approach with new acquisitions,” says Gerwald van der Gijp.

Secondly, Altkin is continuing to promote its Care offering, a suite of services and software solutions designed to free companies from the constraints associated with managing their printing fleets. “Over the next few years, we will be expanding our services with new functionalities to offer the best possible management tools,” comments Gerwald van der Gijp.

The third pillar, Tech, supported by the A2i (Altkin Industrial Inks Lab) brand, focuses on the creation and custom design of water-based inks. There are many applications, including DTF printing, sublimation, printing on porous surfaces (cardboard, paper towels, tissues, etc.) and printing on flexible packaging. “We see great potential in this market, with a 10-fold increase over the next 10 years.” adds Gerwald van der Gijp.

The final pillar, Tailored, covers white-label activities such as the production of alternative consumables, ink refilling and the collection of empty cartridges. “From development to production, from packaging to the delivery of consumables, we take care of everything, allowing our customers to concentrate on their core business, retailing,” explains Gerwald van der Gijp.

“We’re proud to offer an alternative range of products and services that guarantees not only the people who use them but also our partners, the freedom to have real control over their identity, their uniqueness and their performance!” concludes Gerwald van der Gijp.

Source: RTM World

Covered By: Imaging Solution / Armor Print Solutions

If you have an interesting Article / Report/case study to share, please get in touch with us at editors@roymediative.com  roy@roymediative.com, 9811346846/9625243429.