Regional Player

Krishna Agencies, led by its Managing Director, Navin Gupta, with their H.O. in Patna (Bihar) and Branch Office in Ranchi (Jharkhand) is a leading Distributor of IT and imaging products, such as PCs, laptops, printers, copiers, UPS systems, printer and copier toners, cartridges, and so on, in Bihar & Jharkhand states. They also have a retail shop in Patna, besides their distribution business for Bihar and Jharkhand states. Recently, Navin Gupta has been elected as the General Secretary of FAIITA (Federation of Indian Information Technology Associations), a leading umbrella association of all the state and regional IT associations in India. In an interaction with Imaging Solution, Navin Gupta shares his company’s product portfolio, policy, future plans and the general market trends.

Navin Gupta comments, “We started our company in 1964 providing stationery products before the IT products came into the scene and added IT products to our portfolio in the late 1980s, and then kept on adding new IT and Imaging products year after year. Currently, we are distributors of Dell Laptops and PCs, and their accessories in Bihar and Jharkhand; and for Canon eco printers, HP A3 and Ricoh A3 copiers in Bihar; and Ricoh A3 copiers in Jharkhand states.”

Naveen Gupta, with his over five decades of experience, has developed Krishna Agencies into a leading distributor in the Bihar and Jharkhand regions. In addition to printers and copiers, Krishna Agencies also distributes and sells OEM consumables for Canon eco printers, HP A3 copiers and Ricoh A3 copiers. They provideTVSE Dot Matrix printer &consumables, sales &service; and compatible imaging consumables, toners and cartridges of ITDL and Formujet brands. They are distributors for Kingston memory products, Zebronics accessories, Xerox paper and Khanna paper. Krishna Agencies employs qualified and well-trained professionals in their sales and service departments. The company pays special attention on quality, service and customer satisfaction while dealing with their partners and consumers. Krishna Agencies won several awards from reputed media for their performance as a distributor.

Talking about their business policy and distribution network, Navin Gupta reveals, “We maintain strong relationships with our down-the-line partners as well as with the vendors like Canon, Ricoh and HP. As a distributor, we maintain good stocks to ensure availability and prompt delivery of goods to our partners. We have two verticals – one dealing in retail, providing to the government, education, etc; and the other one purely focused on distribution. We have about 425 dealer partners, 350 across Bihar and 75 in Jharkhand. Demand for color consumables has been on the rise on the copier’s side.”

The mission of Krishna Agencies is to provide products customized and designed to meet the client’s requirements and strive to establish itself as a leading name for office automation products in Bihar and Jharkhand regions.

“Currently, we are growing at an annual rate of 10%. We want to concentrate only on Bihar and Jharkhand regions and do better here; we have no intention to expand into other areas. Imaging products, which form nearly 8% of our total business, have very good scope in Bihar and Jharkhand regions and the demand has been on steady rise, so we want to take special measures to expand the reach of our imaging products to our customers and partners. We are planning to open one more retail store in Patna in 2020,” concludes Navin Gupta.

In the last 10 years, Marvel Computers did enough research in Jabalpur and the surrounding areas to understand the needs of the individual customers and needs of the imaging market in general.

Started in 2002 in Jabalpur, Madhya Pradesh, Marvel Computers is a provider of compatible imaging products and servicing & repairing for laser and inkjet printers to the corporates. Marvel Computers is also a Regional Distributor of Fomujet brand of imaging products for 12 districts of Madhya Pradesh, including Jabalpur city, which is broadly called Mahakoshal Region.

Bhupesh Soni, Proprietor of Marvel Computers, comments, “We procure imaging consumables and printer machine parts from reputed traders from Mumbai and Delhi. Our main focus is on providing quality products and honest deals. Repairing and servicing printers forms an important part of our business operations. In the last 10 years, we did enough research in Jabalpur and the surrounding areas to understand the needs of the individual customers and needs of the imaging market in general. Recently, we acquired a yearly contract for remanufacturing cartridges from a reputed cement manufacturing plant in MP.”

Marvel Computers also offers sublimation inks, Splashjet brand inks and does reconditioning of laser toner cartridges for SMEs and corporates, besides refilling toner and ink cartridges for the clients.

Bhupesh Soni adds, “In general market for imaging products is growing, but competition is increasing as many new players from IT industry are jumping into imaging products business. On the color front, usage of color inks is growing faster than color toners. Next, one bad think we have observed is that most providers in the market provide packets of laser toners and bottles of inks but when measured carefully we observe that their quantities are often 10-15% less than what they claim on their packages and this is a fraud way of making money. We must do something to eliminate these fake providers; otherwise the market cannot be safe and honest people will find it difficult to survive.”

Talking about GST and future plans, Bhupesh Soni concludes, “Initially, we thought GST will have a negative effect on our business and on the market dynamics. But, now we see that GST as a very good move by the government. GST has drastically reduced the fake and without-bill business as now everyone is asking for bill. The implementation of GST has erased the state boundaries for doing business and made it in one country one tax. We want to launch our own brand before the end of this year. Our aim is to provide quality products at promised quantities.”