With smartphones being equipped with high-end cameras, clicking pictures has become everybody’s favourite hobby. Be it at a birthday party, a wedding or a vacation, the trend of taking selfies and quirky, cool pictures has found favour with everyone from college-goers to tech-savvy grandparents. To give you the option of turning your magnificent photos into prints with really cool products & accessories, Canvera has launched its #yougraphy range. The range was launched at an experiential playground with bloggers & media. The event, held in association with HP (Technology Partner), engaged with popular bloggers, media persons & social influencers.
A place full of photos printed on fine art canvases, framed posters and prints hung up on ethnic jute ropes with metal clips, and the option of ordering all of this on an easy online platform with just a few clicks. Sounds too good to be true? That’s exactly what bloggers experienced at this event. Canvera announced a unique code and asked bloggers and media to browse and order #yougraphy products like prints, posters, canvases, photobooks & sharebooks through their website. The attendees also witnessed a live demo of the unveiling and usage of products and a selfie booth was set up, where the guests clicked pictures in interesting themes and backgrounds.
Canvera has deployed HP’s state of the art Indigo Digital Press technology that has revolutionized the Indian photo book industry by, surpassing the conventional technologies on double side printing, variety, speed, quality and cost. The Non-tear able & weather /water proof printing provide the consumers the much need longevity of their memories. After all, memories should last for generations.
Mr Ranjit Yadav, Managing Director, Canvera says, “The idea to launch this range is to help people transform their great pictures into beautiful memories, instead of keeping these photos in their hard disk or leaving them on the phone’s memory card. Yougraphy has some exciting and quirky collections of offerings that are sure to beautify your home or workplace. With the launch of Yougraphy, we aim to directly connect with consumers. The brand new collection will not only help people preserve their special moments, but make them last forever.”
Mr. Puneet Chadha, Director Marketing – Graphics Solutions Business, Asia Pacific Japan, HP Inc. said, “HP strives for consumer satisfaction by providing them with something more than just a product. We are happy to join hands with Canvera for the launch of Yougraphy which provides customers unique options to preserve their memories. HP’s printing solutions have evolved to meet the needs of modern-day printing environments and with our Indigo Digital Press we have taken innovation and quality to the next level.”