Color-Logic Videos Detail Anti-Counterfeiting Techniques for Brands Using Digital Print

Color-Logic, the leader in metallic color communication and decorative effects, has released two new videos showing how designers can create anti-counterfeiting effects when using digital. Discussing the technique, Color-Logic Director of Sales and Marketing Mark Geeves commented, “The Color-Logic technology has always enabled brands to impart the WOW factor to their products, as well as provide brands with quicker time-to-market and more economical press runs. Now, Color-Logic enables brands of all sizes to implement a first level of security using white and CMYK ink sets on digital presses.”

Richard Ainge, Color-Logic CTO, added: “Color-Logic variable metallic data executed on a digital press can provide brands of all sizes with not only personalization but a first level of anti-counterfeiting security as well. Color-Logic design tools, together with commonly used variable data tools like XMPie or HP Smart Stream Designer, easily provides brands with basic anti-counterfeiting features. The Color-Logic system eliminates the need for white ink masks, so every label, carton, shrink sleeve, coupon, or other marketing piece printed on a reflective substrate can include variable metallic features.”