Easyfill, with its Head Office in Patna (established in 2015) and a branch office in Ranchi, led by its Mr. Abhay Kumar (Proprietor), provides a wide range of printer consumables including laser toner powders; toner cartridges; toner cartridge parts like OPC drums, toner chips, blades, etc; copier cartridges; copier & printer machine parts; dotmatrix ribbons, dotmatix cartridges; and inkjet printer inks for the printer models of all the leading brands.
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Mr. Abhay Kumar comments, “We are getting very good demand for our brand Easyfill in WB, Jharkhand, Bihar and North-Eastern regions, which have a lot of untapped potential as the partners and customers in these markets are not getting the desired products and support from other brands. Our branch in Kolkata, opened 2 years back, has been very helpful in supplying to the eastern India region including West Bengal, Assam and other north-east states, within short intervals of time. Our Ranchi branch is also doing well. Our main selling points are good price, near-OEM quality, high availability of a wide range of products under-one-roof, prompt delivery and cordial relationships with partners based on trust and long-term bonding. We have performance-based incentives to our partners. We try to give the best possible satisfaction to our customers and partners. We have recently launched black and color laser toner cartridges and toners for printers and black and color toners for copiers.”
Easyfill, being a partner-driven company, does business only through partners and their network has over 1000 wholesalers and retailers. Easyfill is one of the fastest-growing brands in Eastern India, and they plan to make it an all India brand in the coming times. Easyfill maintains high quality standards by sourcing the finest raw materials based on strict-selection guidelines from certified vendors.
“On the color side, inks sell more, and on monochrome side toners side sells well. In recent times, there is a gradual increase in sales of color toners for copiers and laserjet printers. The recent trend is the entry of the latest technology cartridges which give better margin to partners and also a higher output to the end users, so we are presently concentrating more on supplying these latest technology toner cartridges,” adds Mr. Abhay Kumar.
At each stage, Easyfill’s products are tested using strict quality control procedures, from the raw materials, packaging stages to the final dispatch stage, to ensure that the products are safely stored and transported, and at the customers’ end they deliver high performance and consistency.
Regarding their channel policy, Mr. Abhay Kumar briefs, “We train our sales personnel how to educate and impart knowledge to the partners so that partners can in turn help the end users. We have over 1000 partners who do both retailing and wholesaling. We have been getting overwhelming response to our brand Easyfill from the eastern India and also from other parts of the country, and this is encouraging us to make Easyfill a pan-India brand. We give good technical knowledge and service support to our partners and users on how to use cartridges on different machines.”
As part of their expansion, Easyfill is looking to add new partners who are committed and serious. With a professional management team, well-trained workforce, and efficient R&D and production departments to provide high quality consumables for several models of laser printers and inkjet printers.
Talking about their future plans, Mr. Abhay Kumar comments, “In 2023, we grew by 25% compared to the year 2022. Market is gradually improving, and we expect it to get better in 2024. We want to open branches in Chennai and Mumbai and add more partners in these cities in 2024. In future, we want to expand and strengthen our business operations, launch more new products, reach more customers and offer better customer satisfaction on pan-India basis and make Easyfill one of the top level brands for imaging consumables in India.”
Covered By: Imaging Solution / Easyfill
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