Printer maker Epson India is eyeing a near 20% growth in fiscal year 2019, as it targets revenue of Rs 2000 crore. Growth is expected to come mainly from higher sales in the home segment. Retail and corporate are the two other segments where Epson looks to push its offerings.
Epson India has been positioning its ink tank-based printers as ‘cost-effective’ alternatives to the still popular cartridge-based printers. In fact, Epson moved out of ink cartridge or laser-tech based printer models, both globally and in India. Ink cartridges refer to ink containers that have an in-built print head. These cartridges are filled with liquid ink, which is then used by the device for print-outs. On the other hand, ink tanks do not contain any in-built print head. Ink tanks have individual color tanks made up of cyan, yellow and magenta and a black tank.
HP Inc, Canon and Brother are the other major players in India, apart from Epson.The Epson’s ink tank printers target parents of school-going children who need printing needs for projects and homework. As per observers, of every 100 printers sold, nearly 70 are to the home segment. The rest are picked up by corporates, small businesses and others.
Under the ink tank technology, Epson claims that the cost per page print-out is ‘seven paise’ for a black and white and 18 paise for a color. Against this, the cartridge-based printing cost comes at Rs 1.50 (black and white) and Rs 5 (color), respectively. The other big target is replacement sales (older ink cartridge printers being replaced with new tech-based ones). Of every 100 printers replaced, nearly 60-65 are with ink tank ones.