The NP Tech was founded in 2014 with Raipur (Chhattisgarh) as Head Quarters. The founders of NP Tech, Kamal & Bharat Agrawal, had over 17 years of experience in the peripherals industry. They opened their branches in Bhubaneswar (in 2017), Nagpur (in 2017) and New Delhi (in 2017). Their Delhi branch is run by Shrivats Agrawal, a qualified CA and Partner of NP Tech. NP Tech stands for New Peripherals Technology, which is their common brand for imaging and IT products which toners, inks, drum magnetic rod, toner cartridges, no ink cartridges, toners in bulk, IT cables and accessories. From Delhi branch, NP Tech operates pan-India, whereas Raipur (HO), Bhubaneswar and Nagpur braches only supply to the needs of the local markets.
Shrivats Agrawal comments, “In Delhi branch our focus is mainly on printer cartridges and consumables; no inks. At Delhi branch, we are not dealing in IT products, we deal only in imaging products. Our USPs are good quality and attractive prices. These two principles helped us to establish our brand in a short time of 3 years. In 2014 we launched with 100 items and today we have over 200 products in our portfolio, including imaging and IT products. At Raipur branch we also deal color inks and toners. Color is growing fast as people are switching are switching more and more from color toners to color inks due to cost-effectiveness of color inks. We get our max revenues for Raipur branch. We import mainly from China and then Taiwan and Korea (Chips). Our imaging business is growing fast.”
In Raipur, NP Tech has has two retail outlets: Planet Infotech and Radha Madhava Enterprises. Their IT and imaging product retail outlets operate separately and independently in Raipur. NP Tech imports raw materials mainly from China, Taiwan and South Korea from proven providers. NP Tech has over 100 channel-partners pan-India Orissa, Chhattisgarh, Maharashtra, and Delhi. Taking only Delhi into account, the brand has 10 channel partners. Among NP Tech’s customers, 30% come from corporate and 70% from consumer segments.