HP introduced the HP Scitex FB10000 Industrial Press powered by HP Scitex High Dynamic Range (HDR) Printing Technology to help high-volume print service providers (PSPs) increase profitability by shifting their retail graphics and corrugated display applications from analog to digital. The point-of-purchase (POP) graphics and corrugated display market has been dominated by analog production methods. As demand for shorter runs and faster turnaround times has increased, PSPs have found it more difficult to profitably produce these applications with analog printing presses.
Other applications required a combination of higher print quality and productivity than digital could historically deliver. The HP Scitex FB10000 Industrial Press addresses these challenges, enabling PSPs to capture part of the 6.8-billion-square-meter page opportunity in the retail graphics and corrugated display markets. “To date, digital printing customers have had to choose between productivity and quality, always sacrificing one feature for the other,” said Stephen Nigro, senior vice president, Graphics Solutions Business, HP. “The HP Scitex FB10000 Industrial Press changes the game, providing a unique combination of speed, quality and versatility to cost-effectively meet the standards set by offset while taking advantage of the short runs, personalization and quick turnarounds possible with digital.”
The six-color HP Scitex HDR printing system delivers high quality and industrial productivity along with dynamic dot-size control. Using HP Scitex HDR printing technology, the HP Scitex FB10000 Industrial Press combines 16-gray-level printing with the ability to produce 1,000 B1 sheets in less than two hours. These features help PSPs achieve the quality and speed required by traditional offset applications while addressing growing demand for short runs, quick turnarounds and variable content. The HP Scitex FB10000 Industrial Press with HP Scitex HDR Printing Technology will be demonstrated for the first time on the HP stand (H50S/H80S) at FESPA Digital 2013 at the ExCeL London convention center.
At the show, HP also is announcing Sabaté as a new customer for the HP Latex 3000 Printer, which delivers high-value applications with improved productivity, quality and versatility. Additionally, HP is introducing two new HP raster image processor (RIP) software options for HP Scitex and Latex printers. With the HP Scitex FB10000 Industrial Press, PSPs can now meet peak demand with print capacity up to 625 m2/hour (6,727 ft2/hour) and direct-to-board printing. HP Scitex HDR Printing Technology provides precision control over color and tone for clarity of image detail, producing prints with the highest dynamic range. HP Scitex HDR uses combinations of light and dark inks and three drop volumes to achieve the quality required for high-impact graphics.