California based Image Options has updated its production graphics offering, installing four new EFI VUTEk superwide-format printers from Electronics For Imaging, Inc.. The acquisitions include a VUTEk FabriVU 340 3.4-meter printer and a VUTEk FabriVU 520 5.2-meter printer for soft signage production, as well as two VUTEk HS125 Pro hybrid roll/flatbed high-speed inkjet presses.
Founded in 1999, Image Options acquired its first VUTEk printer early in its life and has continued to upgrade its platform over the years. The company generates $25 million in annual sales with 114 employees in a 24/7 operation.
“EFI has been a valued partner since the inception of our business,” said Brian Hite, Image Options’ president. “Over the years, we have had a great partnership with EFI, and while we do keep our eye on market developments, we are very happy to stay with the VUTEk portfolio. Our customers are very loyal, too; most of them have been with us for 16 to 18 years, which is pretty unusual in this business.” Hite reported that over its history, the company has owned 15 to 20 EFI VUTEk printers. “They have always met our needs and helped our company grow.”
The printers have helped Image Options boost productivity for a number of significant projects, including graphics produced for many of the world’s largest user conferences. “We produce graphics for all of the conference exhibit halls as well as hotels, outdoor venues, and ad spaces,” Hite explained. “This includes soft signage, out-of-home graphics and exhibit signage. The projects all require large production capacity, speed and exceptional quality.”
Image Options’ retail point-of-purchase (POP) business is also growing with the new printers. The company handles new store builds for major retailers in the athletics and furniture spaces, with much of the work moving to soft signage produced on the new VUTEk FabriVU printers. The two new VUTEk HS125 inkjet presses at Image Options produce a wide variety of signage and graphics work—much of it on rigid substrates—for POP display graphics, corporate interiors and more.