Leveeance Technology Wants to Focus on their Brands—Leveeance and Ecoeke—in the Coming Year

Leveeance Technology Pvt Ltd, based out of Mumbai and led by Mr. Mahesh Bhika Shirude (Managing Director), provides a wide range of laser printer and copier consumables including toner cartridges, toner powders, cartridge parts, printer and copier machine parts, magnetic rollers, toner cartridges, cartridge chips, PCR and mag rollers, etc under their brand names Leveeance and Ecoeke. Founded in 2010, Leveeance Technology also provides MPS (Managed Printer Services) and copier and printer rental services for the corporates and other organizations in Mumbai, Pune and Nashik cities. Leveeance’s products, crafted by using high-grade input factors, have precise finish, are damage resistant, have low maintenance costs and longer service life. In an interaction with Imaging Solution magazine, Mr. Shirude shares their company’s policy, product range, services and their market strategy

Mr. Shirude shares, “Both our brands Leveeance and Ecoeke are doing well and we do not have any special challenges other than the routine market issues. Our Leveeance brand is focused more focused specific products whereas Ecoeke brand is more focused on bulk supplies. Under Leveeance, we are also doing software development. We provide black (monochrome) consumables for both printers and copiers and color consumables only for copiers. Color usage is growing well nowadays on the copier side. We take raw materials from other quality-proven importers and traders in India. Good quality, good price and quality services are our main selling points. We have a good team of technically-trained manpower to handle our MPS operations. Most our customers come from the three cities—Mumbai, Pune and Nashik—and some from other parts of Maharashtra. So far, we have focused more on our printer and copier rentals and MPS services, less on our brands, but in the coming year, we want to focus more expanding and strengthening the presence of both our brands—Leveence and Ecoeke.”

During the last 2 decades, Leveeance Technology has build a special reputation in the imaging industry. The company has state-of-the-art warehouse facilities in Mumbai and Nashik cities in Maharashtra, which can store products in bulk quantities in safe manner. Products in their warehouses are organized and stored in different and appropriate sections in such a way that the products are safe to preserve, easy to locate and convenient to move. The company also maintains high availability of products. Regarding their warehouse, the company pays special attention to the hygiene and protection from fire and moisture.

Talking about the latest trends in the market, Mr. Shirude adds, “There was slowdown in the business in 2020 and 2021, however, this year (2022) we saw good growth and recovery. As the market situation improved in the least 6 months, we reduced the credit time from 6 months to 3 months, and we hope this positive trend will continue in the years to come. On the negative side, drop in the value of rupee versus USD has pushed up the prices of raw materials. We hope the situation will improve next year.”

Leveeance Technology pays special attention while packaging the products and uses high-grade packaging materials to ensure the safety of their products while handling and in transit. The company strives to offer best possible customer-satisfaction by providing high-standard products at affordable prices. The hallmarks of Leveeance Technology include quality-proven product range, prompt delivery and ethical business practices.

Mr. Shirude concludes, “We maintain good stocks in our warehouses. This helps us to ensure good availability and assure prompt delivery of our products to our customers. Next, we maintain cordial and long-term relationships, based on trust and transparency with our partners and customers. In the last 6 months we grew by 20% compared to the corresponding period last year.  As a part of our business strategy for 2023, we want to focus more on promoting and establishing our brands – Leveeance and Ecoeke—strongly in the western India, while our printer and copier rentals and MPS business will continue as usual. As a second business, our software development under our Leveeance, is picking up.” 

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