Lexmark introduced a new version of Lexmark Print and Digital Signage, a unique and powerful solution that automates the store signage and labeling processes, allowing retailers to easily print and publish quality, on-demand signs, labels and tags, freeing store staff to interact with customers. The latest version features enhanced mobile capabilities that allow store associates to make signage without leaving the sales floor, so customers get the attention they need to make buying decisions.
“Generating engaging and accurate in-store signage is a challenge for retailers across the globe, as stores struggle with price changes, pricing integrity, template management and waste,” said John Linton, director, Lexmark Retail Industry Solutions. “We developed the Lexmark Print and Digital Signage solution to automate the in-store signage process, helping retailers quickly and easily develop engaging, accurate and on-brand signage so store staff can be on the sales floor with customers.”
The Lexmark Print and Digital Signage solution is a proven enterprise solution for printing and publishing shelf-edge signs, labels and tags used in retail stores. The Lexmark Publishing Platform, which evolved from AccessVia software, uses one system to print paper signs from laser printers in the store, produce volumes of press-ready output for high-speed printing at a central location, and print electronic shelf labels, allowing brand consistency across all signs and reducing IT costs.