Print-Rite OCTA 2018: A Wind of Change in the Printing Consumable Industry

Print-Rite is setting another precedent. This year Print-Rite has made a bold and strategic decision not to have a booth at the annual RemaxWorld Expo event. But instead it will lay out its vision for the industry, and interact with its partners/customers in an event which has been named as Print-Rite OCTA 2018.

Print-Rite OCTA 2018 is an interactive seminar which will see the leading industry and domain experts discuss the changing market situations, and the challenges and opportunities that comes with it. Print-Rite, through this event, wants to empower its partners/customers in implementing its vision for the industry, and help them improve their top line and bottom line. Print-Rite’s CEO Mr. Arnald Ho will also lay out the company’s vision during the OCTA 2018 event.More than 200 partners/customers from all over the globe are expected to attend this mega event. Many more, who are not visiting Zhuhai this year,are expected to join online. The event is scheduled to be held on October 18that the 3D Innovation hub in the Zhuhai Free Trade Zone, and will also be streamed online.

The aftermarket printing consumables industry has been in constant flux for the past decade, with the ‘copy-cat players’ starting price wars and trying to commoditize the products. But Print-Rite has always stayed ahead of the herd by focusing on Innovation and an unwavering commitment to Intellectual Property Rights. A formidable patent portfolio of 2700 patents and a product range that is consistently high-quality and IP non-infringing demonstrates this. Print-Rite’s successful foray into the 3D Printing segment is yet another example of an organizational culture that promotes innovation.

The panel discussion will see Industry experts discuss the opportunities and challenges of non-infringing new-built cartridges, and on how Intellectual Property breakthroughs can be a differentiator, and thereby become a key value proposition. Managed Print Services is a segment that presents an opportunity to both distributors and resellers as the customers are looking for value-added services from their print partners.Having a Managed Print Service also helps to lock-in customers through contracts and enables in creating long-term customer relationships that guarantees a stable order pipeline and improved profitability.

The event will see Print Rite’s MPS expert elaborate on how to create and grow a successful MPS business. The industry and domain experts will also discuss the use of digital marketing tools to reach out and communicate the value propositionsto the market and also on how to gain more online visibility and thereby create new business opportunities. The experts will also throw light on how to do all this by maintaining and evenimproving the business bottom line. The 3D Printing experts will talk about new developments and enormous opportunities in the sector and empower the audience on how to build a successful 3D Business Model.

Print-Rite expects OCTA 2018 to be a game changer in the industry. It wants to set the agenda for sustainable growth in the changing industry landscape and also create value for its partners/customers.