As part of the cycle and process, sometime down the line, old generation passes on their experience, knowledge, values, business skills, responsibility and finally ownership to the next generation. The young generation takes over the responsibilities gradually from the founders and leaders of the company and then as the time goes on, they become leaders and then they have to train the future generation in turn… and this cycle repeats. Here we have taken the opinions, aspirations and objectives of some of the prominent young leaders who have joined the companies founded by their elders and started learning things and then gradually taking over responsibilities. Most of these young leaders are in the age group of 25 years to 40 years.
Entry of the Young Gen leaders into the companies founded by their elders and the roles these youngsters play!
Mr. Akshat Jain, President, Indian Toners & Developers Ltd (better known as ITDL), “We are a ‘Slow and Steady Wins the Race’ company; we believe in sustainable growth with a long-term vision and providing toners of global standards. From my father, I have learned how to run a company with a vision based on customer-satisfaction, building long-term associations and maintaining international standards. ITDL has seen steady growth ever since it was founded.”
Mr. Akshat Jain is the son of Mr. Sushil Jain, Chairman, ITDL, established in 1992 in New Delhi. Today, ITDL is India’s largest domestic manufacturer and exporter of compatible toners for use in laser printers, new-age digital machines, multi-function printers, analog copiers as well as in the wide format printers and copiers. ITDL has a state-of-the-art manufacturing and R&D infrastructure and maintains international quality standards. The company has world-class machines and testing equipment imported from the globally reputed companies abroad.
Mr. Aryan Goel – President, Aryan Trade World Pvt Ltd (ATWPL), “I completed my MBA from RIMS International affiliated with the University of Wolverhampton, UK. I’ve been closely associated with our business ever since I was 17, though my father Mr. Sunil Goel has been managing all the critical operations and finances of the company. In my over a decade of association with the company, I have learnt a lot from my father about the various aspects of the trade. I am currently involved in the management of all the marketing operations and overseas purchases. My father has been a role model for me and my sister, Tanya, who is currently VP-Marketing at ATWPL. My father has been a highly disciplined man and he taught us many business skills, business values & ethics, and most importantly, how to be committed and trustworthy both in the business and in the personal lives. It is the trust the customers, partners and employees have in us that brought us success and growth. The same factors also helped us to maintain a long 20 years fruitful association with our global partner TTI (the No. 1 manufacturer of toner powders).”
Mr. Aryan Goel is the son of Mr. Sunil Goel, Chairman of Aryan Trade World Pvt Ltd (ATWPL) – better known as by their brand name Aryan. The company, founded in Mumbai in 2010, is a leading provider of imaging consumables in the Indian imaging aftermarket industry, delivering a wide gamut of high quality imaging products and toner cartridge accessories at competitive prices. Also, ATWPL is the authorized National Distributor for the world’s renowned toner brand TTI.
Ms. Aarushi Rajpal, Director, Datalink Industrial Corporation (the brand owner of ProDot), “I did my B. Tech (Electronics & Communications) and MBA (Marketing) and then worked in a company in Singapore for some time. I joined my father’s company (Datalink Corporation) in 2017. In the last 5 years, I learned from my father how to think objectively—the difference between facts and fantasies. My association with my father helped me to understand how to run the company, how to conduct with and motivate the employees and how to respect people irrespective of their status. I also learnt how the technology works in practice in contrast to theory.”
Ms. Aarushi Rapal is the daughter of Mr. Pramod Rajpal, CEO & Founder of Datalink Industrial Corporation (the brand owner of ProDot) which is a 30-year old, ISO 9001:2008; CE and FCC-certified IT company based in New Delhi. ProDot’s product portfolio includes compatible laser toner cartridges, toners, dot-matrix ribbons, keyboards, mouse, antivirus products, surge protectors, refilling aids, laptop adapters, etc. ProDot is also a leading Make in India Manufacturer which manufactures most of their products in their own domestic manufacturing plant.
Mr. Sagar Shah, Head Of Corporate Marketing, Jet Tec Info-Consumables (India) Pvt Ltd, “When I joined the company, I had little knowledge of the imaging consumables industry and how it operated, but with the able-guidance of my father, I have learnt many different aspects of the imaging industry and how the competition and the channel functions.”
Mr. Sagar Shah is the son of Mr. Rohit Shah, Managing Director of Jet Tec Info-Consumables (India) Private Limited, based in Mumbai. Jet Tec is a prominent provider of top quality printer inkjet inks, tonner powder, tonner drum, toner cartridges, printer ribbons, refill packs, white nylon fabrics inks, laser printer toners, OPC drums, photo quality inkjet inks, DMP ribbons & refills, wiper blades, doctor blades, PCR and mag rollers.”
Mr. Piyush Ruiwale, Director, Indigo Prints Pvt Ltd (brand Formujet), “I completed my B. Tech and then joined my father’s business in 2018. I remember that the first task assigned to me was to learn about the different segments under digital printing and the various products we offered. With the help of our experienced team and the guidance from my father, I understood the then existing operations of the company thoroughly. Formujet was a well-established brand even before I joined. Hence it wasn’t easy for me to make significant changes immediately. After focusing on minute details, I decided to focus on and enhance the overall customer experience and satisfaction levels.”
Mr. Piyush Ruiwale, Director, Indigo Prints Pvt Ltd is the son of Mr. Shashank Ruiwale, President of Indigo Prints, founded in 2008 in Mumbai. Today, Indigo Prints is a leading Importer, Manufacturer, and Supplier of a wide range of imaging consumables under the brand name Formujet. Formujet’s product range includes toner powders, toner cartridges, OPC drums & parts, inkjet inks for the desktop and the large format printers, CISS systems, sublimation inks & its media, photo papers, ID Cards, dot-matrix ribbon cartridges, refill packs, chips and the list goes on and on.
Mr. Sanyam Gupta of Goel Imports, “I joined my father’s business in 2018 when I was around 23. During the last 5 years, I have learnt a lot about how to run a business, implications in business, about importing, the market trends, fluctuations in prices and demand, how to manage the supply chain, and so on from my father.”
Mr. Sanyam Gupta Goel is the son of Mr. Tarun Gupta, Proprietor of Goel Imports. Mr. Sanayam Goel is a Partner and Manager at Goel Imports which is a leading New Delhi-based importer, trader, supplier, wholesaler and distributor of imaging products and office supplies like toner powders, laser toner cartridges, lamination machines and consumables. Goel Imports provides imaging products in bulk as well as under their own brand name Gi2. The company has well-equipped warehouses in New Delhi and in Bhiwandi, near Mumbai.
Mr. Romik Shah, CEO & Director, AMI Print, “From my father, I learned how to retain customers for a long time. Some customers who got attached to our company in 1988 when my father was managing the business are still with us. What I learnt from my father is, once you satisfy the customers, and build trust in them, they will keep coming back to you for years and decades, despite competition, price fluctuations and market variations.”
Mr. Romik Shah is the son of Mr. Nilesh Shah, Founder of the Mumbai-based Swastik Computer Products (brand: AMI Print), founded in 1989. AMI Print is a prominent provider of a wide range of aftermarket imaging consumables including inks, toners, toner cartridges, cartridge parts, printer parts, dot-matrix ribbons, inkjet cartridges, inkjet inks, OPC drums, wiper blades, doctor blades, PCRs, mag rollers & other spare parts, etc. under their brand name AMI Print. AMI has its own dot-matrix ribbon manufacturing plant. Providing dot-matrix ribbons is the major activity of their business.
Mr. Kalpesh Patel, Partner, Jet Technologies & U V Infotech, states, “From my elders, I have learnt how to deal with business transactions, how to identify the trustworthy customers and most importantly how to retain trustworthy customers.”
Mr. Deepesh Patel, Jet Flex, “Till the end of 2022, I was managing Jet Technologies taking care of our printer consumables and printer parts business. Now, I am totally into manufacturing and providing power cables, under JetFlex brand. These cables can be used for various IT devices including printers, copiers, desktops, PCs, TVs, and many more devices. We are getting very good response from the market for JetFlex cables and sales are growing rapidly. As the margins in the imaging consumables industry kept on shrinking, the manufacturing and delivering JetFlex cables helped us to balance the revenues and the bottomline and spread the risk.”
Mr. Kalpesh Patel and Mr. Deepesh Patel are the sons of Late Mr. Bhachu Bhai Patel, Founder of U V Infotech and Jet Technologies. Founded in 2002 in Mumbai, Jet Technologies and UV Infotech provide premium imaging consumables under their brand name JT. Jet Technologies also has the exclusive distribution right the laser printer parts & consumables of CET Group in India. Providing premium quality printer parts is one of the main businesses of Jet Technology.
Mr. Devansh Sanghavi (Chief Operating Officer), Premier Computers (brand owner of PRM), “I completed my B.Tech from the IIT-Bombay in 2015 and spent 8 years enriching and honing my skills across diverse sectors including investment banking, FMCG, and venture capital. This experience helped me to observe firsthand how high-performing organizations operate and assimilate valuable insights. I joined my father’s business at Premier Computers (PRM) in April 2022. My father built Premier Computers from scratch over the last three decades with his persistence, ethical practices, and customer-centricity. I have absorbed invaluable business lessons from him, and above all, the importance of prioritizing our customers’ needs, even if it means sacrificing the short-term profits. He instilled in me the philosophy of optimizing for long-term customer value.”
Mr. Devansh Sanghavi is the son of Mr. Ashish Sanghavi, Founder of Premier Computers incepted in 1994 in Mumbai. Premier Computers is one of the most trusted providers of a large array of toner cartridges, cartridge parts, laser printer parts, dot matrix parts, plotter parts and inkjet printer parts, and Teflon sleeves under their brand name PRM.
Mr. Aniket Patel, Director, Multi Infomedia Pvt Ltd, “After I completed my B. Tech in Mechanical Engg, I had no idea about the imaging consumables industry. Under the expert guidance of my father, who has been technically sound about the imaging products, I have learnt a lot about the imaging products, their technical properties, the imaging industry and how the supply channel in the industry functions. Now, I have a fairly good knowledge of the aftermarket imaging industry. I am still learning and improving my skills and help my father as much as I could.”
Mr. Aniket Patel is the son of Mr. Mukesh Patel, Founder and Director of Multi Infomedia Pvt Ltd, incepted in 2002. Multi Infomedia is an Ahmedabad-based manufacturer and provider of a wide range of imaging consumables with their main focus on printer spares under their brand name i-jet. i-jet also has desktop inkjet inks for Epson, HP, Brother and Canon printers and sublimation inks for Epson machines—black and color. Last year, the company has signed up as an authorized partner for Pantum’s OEM spares.
The Market Trends the Young Gen Perceives
Ms. Aarushi Rajpal of ProDot, “In general, there is slowdown in the imaging market in India, but our products are selling very well, despite the recession in the market, because of the reputation we built and the strong supply chain we have in the market. We provide products with uncompromising quality and reliability at affordable prices. As you know, we are also one of the few domestic manufacturers of the compatible cartridges in India. We also manufacture most of our other products in India.”
Mr. Sanyam Gupta of Goel Imports, “Talking about the market conditions, the market is down, demand is low, and margins have shrunk in the recent years. To overcome the situation, we are increasing sales volumes and expanding our channel network into new regions. We have appointed new dealers in Orissa (Bhubaneswar, Cuttack, etc. We import only from the reputed providers in China. Despite shrinking in margins, we will not compromise on quality of the products; we will continue to maintain our standards. Our warehouses in Bhiwandi and Delhi (near Mumbai) are doing well. Our warehouse in Delhi helps us to cater to the customers in North India and whereas the warehouse in Bhiwandi enables us to to serve our customers well in the west, central and south India regions.”
Mr. Piyush Ruiwale of Formujet, “Today, there is tough competition in the market so it’s essential to keep up-to-date with technology, products, the market trends and the consumer preferences. A user purchases a printer once in 3-4 Years but has a regular requirement of consumables throughout the year. Even if one product of bad quality is supplied to the customer, we may lose that customer forever. Hence it is important for our entire team to understand how high the stakes are! New printer models are being launched every month. I try to ensure that we are the first company to release consumables for the latest models as soon as they appear on the market. After, I joined we also widened our product portfolio and expanded horizontally.”
Mr. Kalpesh Patel of Jet Technologies, “As mentioned, the imaging market at present is very slow, competition is high, and margins have gone down significantly. Our revenues are increasing at a rate of 10% but there is no corresponding increase in profits; in fact, profits are shrinking. Right now the conditions are pessimistic. We have to wait and watch until the situation improves before making new plans.”
Mr. Romik Shah of AMI Print, “Despite the shrinking of margins and increasing competition, we are able to do business because we built a strong reputation and positive brand image in the market and people trust our products. We build long-term relationships based on trust and transparency.”
Mr. Aniket Patel of Multi Infomedia, “Currently, the imaging industry is poorly organized with only a few established brands operating in the organized space; most others operate in the grey market or unbranded space. We want i-jet to be a leader in the organized sector with main focus on impeccable quality and high quality service.”
The Changes the Young Gen entrepreneurs want to initiate at present and their future plans
Mr. Akshat Jain of ITDL, “Many cheap and quick toner products keep flooding the market, but we have seen them come and go. We know that the quality wins the race at the end. We maintain world class quality, the ethical trade practices and strong relationships with our partners and customers. Due to the quality we maintain, we are also getting good demand from the international markets. Year on Year our toner exports are also increasing, besides several fold increase in the domestic market. Today, most Indian toner brands want to use domestically manufactured toners instead of importing them from abroad. In the coming years, we are going to upscale our production capacity manifold to meet the increasing demand.”
Mr. Aryan Goel of Aryan, “As for the improvements in the business, I would say it’s more about additions rather than changes; we are keen on expanding our business by increasing the product variety and widening of our customer-base. Since I started working, I have been focusing on adapting to the changes in the industry. I can proudly say that today we are better organized compared many others in the industry. We have always been inclined towards customer satisfaction, and keeping that in mind, we have tied up with the best logistic partners, improved the quality of our packaging and have an aggressive pricing policy. We aim to capture a bigger market share in the coming years. We keep introducing new cartridge models on regular basis to keep up-to-date with the new printers and models as and when they appear in the market. Currently, in association with TTI, we are working on introducing several new toner powders for laser machines. I had set several professional targets for myself in the past, and I am blessed enough that I have been accomplishing all those goals. And as for our Aryan brand, my vision is attaining the highest possible quality and reputation, capturing a bigger market share and creating a socially responsible and environment-friendly brand.”
Ms. Aarushi Rajpal of ProDot, “We are continuously expanding our product portfolio. Our laser toner cartridge manufacturing is going great, and other imaging products are also moving well. We have recently launched Made in India 3-port USB hubs and cables in the IT space. We will bring out more new imaging products and models in the coming months. Our domestically manufactured toner cartridges are selling well, and we will further expand our domestic manufacturing operations in the coming years to manufacture a wide range of products.”
Mr. Piyush Ruiwale of Formujet, “Indigo Prints has always been known for its technical superiority. When I joined the company, despite have the best products, we were not able to educate our partners and the end-users clearly about our products, so I made it a point that communications are improved across different departments and with the partners in the supply channel. After I joined, I laid special emphasis on understanding the actual needs of the customers, and their opinions are taken into consideration. This helped us to develop products that meet the exact requirements of customers.”
Mr. Sagar Shah of Jet Tec Info-Consumables, “Currently, I am focusing on streamlining the product management and the marketing activities. In particular, my present emphasis is on improving partner relationships, because partner morale and cooperation are of utmost importance for the success of the brand. I am also trying to improve the quality of our products in a way that meet the latest requirements of the end users who ultimately give us business.”
Mr. Romik Shah of AMI Print, “Our main focus is still manufacturing and providing dot-matrix ribbons, which forms 25% of our business. But as this technology is getting outdated, the demand and sales are also decreasing in the market. However, many dot-matrix manufacturers have closed down their plants in the last 3 years and their demand has been getting diverted to us. Now, we are one of the few dot-matrix manufacturers in India, so we are still getting a decent demand for our dot-matrix ribbons. As you know, we also provide laser toner powders, laser toner cartridges, printer inks and so on with high quality at affordable prices. We are sure that we will maintain our market share and improve further in the coming months and years.”
Mr. Devansh Sanghavi of PRM, “In the recent years, PRM has experienced significant growth, and my job is to streamline the processes in a way they will enable us to deliver faster and improved services to our customers. To this end, we are making strategic investments in specialized technology and acquiring top talent aimed at enhancing the overall customer-experience.”
Mr. Sanyam Gupta of Goel Imports, “We are waiting for the market to improve. Once the market conditions get better, we will appoint more new partners and venture into new areas where we are still not strong.”
Mr. Aniket Patel of Multi Infomedia, “We are an authorized national distributor for Pantum printer parts. Our current focus is on increasing the sales of Pantum printer parts particularly in the T2 and T3 cities. Our next attention is on increasing the sales of our compatible copier toners under i-Jet brand. My father would be still be active in operating business for another decade or so, which would give me the opportunity to learn more from him. In the coming years, I hope to assume more responsibilities to take the company to the next level in future.”
Mr. Devansh Sanghavi of PRM, “We invest significant amounts of time and money on R&D in order to provide the best and latest products to our customers and continually extend our range of products and models in every category. We have made substantial investments in upgrading our toner powder bottling infrastructure. Our focus remains on providing our valued customers with the best-in-class offerings, exceptional service and better experience.”
The message the Young Gen entrepreneurs want to give
Mr. Aryan Goel of Aryan, “The Young Gen should aim at maintaining the best possible quality. Next, they should be socially and environmentally responsible in their policies and actions, and take care of their employee needs. These things should get priority over profits.”
Ms. Aarushi Rajpal of ProDot, “Young entrepreneurs should focus on quality rather than on making short-term gains. They should take advice from the elders, start with a clear vision and should persist against odds and criticism to succeed and excel in the industry.”
Mr. Piyush Ruiwale of Formujet, “Partner satisfaction is very important for the growth of the company and the brand. If partners feel motivated, they will promote your brand aggressively and that will, in turn, result in the growth of the company. We increased our interactions with our partners and tried to understand their needs and issues. I believe there is a lot of scope in the printer consumables industry for those who are smart, cautious and creative. We want to maintain our position as one of the leading players in the imaging consumables industry and to ensure the best possible customer retention rate. My message to the upcoming entrepreneurs is that there are great possibilities in the imaging industry if they work sincerely for a Long-Term Success instead of short-term benefits.”
Mr. Romik Shah of AMI Print, “The youngsters should observe the elders and leaders when they are doing things, follow their footsteps, and then add own value and ideas cautiously, slowly and steadily. They should closely observe the changing market trends and adapt quickly to the new dynamics.”
Mr. Devansh Sanghavi of PRM, “Young Generation entrepreneurs should focus on winning customer loyalty by offering quality products, best possible service and high customer satisfaction. They should focus on developing a strong brand image on long-term basis than craving for short-term financial benefits.”
Mr. Sanyam Gupta of Goel Imports, “One should learn from the elders as much as they can and as fast as they can, before applying their own ideas. If someone starts things in an impulse, without thorough knowledge about the demand, market trends, customer needs & behavior and the competition, the consequences could be negative.”
Mr. Aniket Patel of Multi Infomedia, “Young Gen should focus on quality and brand rather than falling prey to eagerness to make quick money selling cheap products. They should contribute to expanding the white market segment so that grey market would shrink and the imaging industry gets more organized.”
In a Nutshell
Today, young generation entrepreneurs are better educated, smarter and faster compared to older generations. However, the young generation lacks experience which cannot be substituted by just academic thinking. The younger generation should learn from the experiences of elders and complement that with the education they have to become successful in their businesses and take their companies forward.