In the wake of International Women’s Day on Mar 8, 2023, Imaging Solution magazine, in association with RT Media (China), covered the profiles and comments of the leading women executives and entrepreneurs in the imaging industry in India and also at the global level. These successful women exemplify the advancement of innovation and technology and entrepreneurial spirit, despite several challenges and limitations. Historically, the notion of innovation and technology had been male dominated. Few women had the opportunity to play a leading role in the industry. And if they did, they had to fight a lot to share their innovations and had to be exceptionally better than men to be recognized. Thanks to the awakening of equality around the world in recent years, today more and more women have the opportunity to research, discover, invent and lead. They are now making a mark and valued contribution in the industry. Below are the profiles and comments of some of the leading women in the global and the India imaging supplies industry:
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Elaine has been with Static Control for over 25 years and has been instrumental in expanding the company’s product line beyond components in the last few years. She has helped Static Control’s advancement in technology by onboarding a new product information management software to help better organize its expansive catalog of components, chips, toners, and cartridges, along with managing every step of each new product’s release. Prior to her promotion to product management, Elaine was a successful member of the North American sales management team.
Jane has made her mark in the printer consumables industry through her passion for digital innovation and technology. With over 10 years of experience in the field and as the oversea sales general manager at Print-Rite, Jane has played a key role in driving the company’s success through her dynamic leadership and innovative thinking. She is a trailblazer in the industry and a fierce advocate for empowering women in STEM fields. Through her work, Jane is motivating women to embrace technology and push the boundaries of what’s possible in the printer consumables industry.
Indigo Prints, based in Mumbai, is a leading manufacturer, supplier, exporter, importer and trader of a wide range of printer consumables under the brand name Formujet. Under their leadership of the Ms. Shashank Ruiwale, MD, Indigo Prints, Ms. Pooja Mishra is one of the leading personalities in promoting the sales of Formujet in North India.
ProDot is the brand of Datalink Industrial Corporation based out of New Delhi, with branch offices spread across the India, has been engaged in the manufacturing and distribution of a wide range of printer consumables and IT peripherals for the last 30 years. Today, ProDot is a leading brand in the imaging industry. Ms. Aarushi Rajpal (D/o Mr. Pramod Rajpal, CEO of Datalink Industrial Corporation) is a dynamic young lady who is leading the brand in the direction of Make in India and one of the major growth-drivers behind the rapid growth of the brand. Ms. Aarushi Rajpal shares, “At present, women are doing a fabulous job across several industry segments, including the IT and the imaging, at different levels. Women do face some challenges, but women are overcoming the challenges and doing a successful job in all spheres nowadays. I believe that the proportion of women working at different levels will increase in future and they will script new stories of success.”
Aryan Trade World Pvt Ltd (ATWPL) is a leading provider of imaging consumables in the Indian imaging aftermarket industry, delivering a wide gamut of high quality imaging products and toner cartridge accessories at competitive prices under their brand name Aryan. ATWPL is also the authorized National Distributor for the world’s renowned toner brand TTI. Ms. Tanya Goel (D/o Sunil Goel, Chairman of ATWPL) is an agile and enterprising leader who leads the marketing operations at Aryan. Ms. Tanya Goel is also actively involved in Accounting, HR and Public Relations in the company. Under the mentorship of her father, she has been instrumental in taking the brand to new levels. Ms. Tanya Goel comments, “Today, the situation is far better for women as compared what it was a decade ago, though still some gaps remain. Women have to perform far better than men to get the same level of payments and command the same degree of respect as men. However, things are getting better by the day and I am optimistic that the future for women is brighter.”
Celia joined Ninestar in 2002. Her dedication to professional business development and exceptional service to her customers has not gone unnoticed. Celia’s unwavering commitment to excellence has been a driving force in her success. Her leadership, expertise, and ability to build lasting relationships have earned her the respect and admiration of her colleagues and industry
clients alike.
Since joining Ninestar in 2006, Linda has continued to place customers at the center of all she does. She is always sincere and passionate about associating with customers and earnest in meeting customer demands. To this end, she deserves a big bouquet not only from her bosses at Ninestar but also from her loyal customers.
Rosanna joined Cartridge World in 2015. Her expertise and experience in the printer consumable industry have been instrumental in helping Cartridge World achieve its objectives. She was responsible for setting up the Global Procurement Center, which has played a vital role in the company’s growth and success. Her innovative approach has been instrumental in improving the quality of products. Her contributions and leadership have made a significant impact on the industry, and she serves as a role model for women in the field.
Established in 1995 in Mumbai, Techno Imaging Solutions is a prominent distributor of a wide range of laser and copier products across India under their brand name TECHNO. Ms. Vinita Sonthalia is a key personality at Techno, taking care of key activities such as office administration, operations and marketing performing at the backend. Techno has branch offices in Delhi and Ahmadabad and Channel Partners in many important cities in India, to offer products and services quickly and reliably. Techno offers high quality products at competitive prices supported by fast delivery system.
With more than 20 years working in the Aftermarket industry, Rosanna´s and Veneta’s trajectory has always been aligned with the care of the Environment, with quality for the satisfaction of customers, guaranteeing transparency and professionalism in management from a diverse and inclusive team that values personal relationships and dedication to service, offering cuttingedge innovative solutions. These paradigms have positioned her as a leader in the Aftermarket and with the recognition of all her Industry colleagues.
Supertron Electronics Pvt Ltd, based in Kolkata, is a leading National Level Distributor of many leading ICT bands and their products including printers, PCs, IT peripherals and many more. At Supertron, Ms. Uma Chaudhury leads the distribution of Pantum of laser printers in India. Pantum is a prominent global brand for laser printers. Ms. Uma Chaudhury is a dynamic executive who played a crucial role in establishing Pantum brand in the Indian market within a span of few years.
Cassie has been working in the copier consumables industry for over 7 years and possesses a deep understanding of product technology. Her expertise enables her to assist customers in analyzing their needs and transforming the sales process into solution sales. This not only streamlines transactions but also enhances customer satisfaction. Cassie’s ability to integrate technology and sales has proven to be a valuable asset in providing customers with OEM equivalent consumable solutions. She collaborates closely with HYB R&D Department, playing an integral role in the design of multiple products. Her efforts have helped to advance replacement supplies and elevate the HYB Toner brand.
Aspired to build the most “trusted” brand in managed print services industry, Greenvolution, led by Ms. Barkha Mittal, makes it easy for corporates across India to monitor and control their printing expenses from one dashboard. Ms. Barkha Mittal develops & implements most effective & efficient print solution for the printing needs of the offices. She is a dedicated and passionate entrepreneur who enjoys providing exceptional services to customers. Ms. Barkha Mittal quotes, “Today, women are excelling in every field and every industry segment. Though there are challenges that are specific to women, they can still succeed if they persistent, work hard and be ambitious. I think, the future is brighter for women, and we are sure to see the proportion of women increase in all the industry segments including the imaging industry.”
ANS Enterprises, led by a woman entrepreneur, Ms. Sujata, is an upcoming provider of compatible imaging products under their brand name ANS for wide range of printer models of leading brands. The product portfolio of ANS includes compatible toners, toner cartridges, and inkjet inks. They also provide cartridge and printer parts to a limited extent. As an add-on business activity, ANS also offers printer repair services to customers in Jamshedpur. Ms. Sujata comments, “Being a woman entrepreneur, I don’t face any problems, customers and partners are cooperating very well. I have not faced any problems as being a businesswoman so far. If women work hard and be alert, they are no hindrances for them and they can grow in the industry. I think future for women businesswomen, managers and workers is bright. We will continue to work in the imaging industry only, and improve our business in the coming years.”
Mrs. Sunita Singh, Partner, Jyotsna Enterprises Jyotsna Enterprises is a prominent trader, specialist and supplier of high quality compatible dye inks, pigment inks, sublimation inks and LFP cartridges for Epson, HP, Brother, and Canon printers, under their brand name Jyothsna Ink. Mrs. Sunita Singh concludes, “As a woman entrepreneur, I find it interesting to lead the company, and I getting very good cooperation from all staff. We have nearly 500 committed dealer-partners spread across India. Despite challenges, because of reputation of our brand in the market, we are able to survive, sustain and grow. We want to establish our Jyotsna Ink brand strongly in the coming years in Rajasthan and the surrounding areas.”
Significance of International Women’s Day
In 1977, the United Nations declared 8th March as International Women’s Day, a day each year when the world should celebrate, recognize and remember women and the accomplishments they have made for society. So far, 27 countries (mainly former Soviet republics) have adopted International Women’s Day as a national holiday, and it is widely observed in several others.
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