Xerox India announced the launch of two new digital color equipments, the Xerox Color J75 and C75. The digital equipments address varied requirements of print providers – from printing coated brochures, newsletters, presentations to direct mailers and booklets – in a cost effective manner, at faster turnaround time.
Color printing has seen unprecedented growth in India, as businesses are increasingly looking at personalized and impactful communication to gain consumer’s mindshare. Global digital printing revenue is expected to grow 30% by 2014, as per Pira International Ltd. and color will play a key role in that. The two launches are aimed at extending Xerox’s leadership in this space and providing reliable performance, exceptional media handling, and outstanding productivity to its customers.
Commenting on the launch, Vipin Tuteja, Executive Director, Technology Channels and International Business, Xerox India, said, “Xerox has always set new benchmark for quality, with its innovative and revolutionary technologies. We are proud of our ability to understand customers’ requirements and provide solutions for real business. Color has revolutionized the printing industry and Xerox is way ahead of the curve to take advantage of the opportunity. Our new digital color presses, J75 and C75, will strengthen our leadership in the space and help our customers grow faster.”