Founded in 2013, ColorJet is the India’s largest manufacturer of digital inkjet printers, operating under their well-established ColorJet brand. The company’s two major divisions—signage and textiles—are driving its success. At Media Expo 2024, ColorJet showcased its latest Made-in-India UV flatbed printer, demonstrating its commitment to staying at the cutting edge of the industry. In an insightful conversation with Imaging Solution Magazine, Mr. Madhu Sudan Dadu, Chairman of ColorJet India, and his son Mr. Aditya Dadu, Associate VP and Business Head, shared their perspectives on the industry, recent innovations, market potential, and the importance of collaboration among stakeholders. They also discussed ColorJet’s product strategy and future outlook.
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Harnessing Global Technology for the Indian Market
Mr. Madhu Sudan Dadu explained, “We leverage the latest printing technologies from Japan, collaborating closely with printer manufacturers to create products that are tailored to the Indian market. Our designs ensure high performance, even in challenging environments. Over the years, we’ve captured a significant share of the solvent printer market, further cementing our industry leadership.”
With inkjet technology evolving rapidly, Mr. Madhu Sudan Dadu highlighted the rising popularity of various chemistries, including solvent, eco-solvent, aqueous, and UV. He also pointed out that sustainability is increasingly central to the Indian market. “Our approach blends these technologies based on the end user’s needs, constantly improving productivity and product quality while addressing the growing demand for eco-friendly solutions,” he said.
“We leverage the latest printing technologies from Japan, collaborating closely with printer manufacturers to create products that are tailored to the Indian market. Our designs ensure high performance, even in challenging environments.”
Leadership Transition and Innovation for the Future
The younger generation, driven by fresh ideas and innovation, is taking the helm of many companies. Mr. Madhu Sudan Dadu shared his thoughts on this transition: “We are fortunate that the next generation is stepping up to lead. Their modern thinking and enthusiasm for new technologies like AI and 3D printing offer exciting opportunities. I encourage them to continue seeking innovative solutions and to stay focused on market demands, keeping hardware up to date and always exploring new avenues for growth.”
Mr. Aditya Dadu, reflecting on his decade-long experience in the industry, noted that the future of the market lies in increased collaboration and knowledge sharing among key stakeholders—brands, external service providers, and technology providers. He explained, “We are seeing a significant shift toward more sustainable solutions in the printing industry. Collaboration and information exchange between these stakeholders will be crucial in driving growth.”
The Importance of Partner Education and Support
In today’s market, brands heavily rely on channel partners to deliver products to end-users. According to Mr. Aditya Dadu, maintaining effective communication and continuous support for these partners is key to success. “Education is critical,” he said. “We focus on keeping our partners informed about the latest advancements in our machinery. Through our ColorJet Training Academy, we provide comprehensive training programs—ranging from sales training to operator workshops—ensuring that our partners can fully leverage the potential of our products.”
Prioritizing Research and Development to Stay Ahead
ColorJet’s commitment to R&D is evident in its constant drive to develop new technologies and applications. Mr. Aditya Dadu shared, “Our goal is to not only follow industry trends but to lead with innovation. We are working on application-side development to bridge the gap between brands and the print service providers (PSPs), offering enhanced utility from existing printers and assets. While the Indian market demands competitive pricing, international customers tend to value quality and are willing to pay a premium. This has allowed us to successfully expand our UV machine range, such as the UV Verb Mini, in emerging signage markets.”
“We focus on keeping our partners informed about the latest advancements in our machinery. Through our ColorJet Training Academy, we provide comprehensive training programs—ranging from sales training to operator workshops.”
Service Excellence as a Competitive Advantage
Mr. Aditya Dadu also highlighted the critical role that service plays in ColorJet’s strategy. “The company that provides superior service will always stand out in a crowded market,” he said. “We are developing robust technology support systems for our after-sales team, equipping them with tools to monitor and improve their performance in real-time. This ensures that we exceed customer expectations and build lasting relationships.” He added, “To the next generation, I say: if you’re passionate about this industry, there’s immense potential for growth. Your enthusiasm will not only propel your career but also contribute to the innovation and success of the company.”
In conclusion, ColorJet’s relentless focus on innovation, partner education, and customer-centric service positions it as a leader in the Indian digital printing landscape, with an eye on global expansion and sustainability. The company is primed for continued growth in an industry that’s evolving at a rapid pace, driven by new technologies and a strong collaborative approach.
Covered By: Imaging Solution / ColorJet
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