BTA Managed Services Workshop Scheduled

The Business Technology Association (BTA) will hold its newly revised BTA Managed Services Workshop in Chicago, Ill. Attendees to the workshop will receive free registration to the June 17-18, 2013, Cruise to Success district event, hosted by BTA Mid-America. The BTA Managed Services Workshop has been updated to include the Managed Services Business Model.

This model is the first of its kind, specifically for BTA dealers, and has been developed by workshop instructors Mitch Morgan and Chris Ryne of Growth Achievement Partners (GAP) and Continuum. GAP has been assisting dealers in making this important transition since 2009. Continuum is a large, experienced provider of managed services operations to dealers, and currently manages more than 500,000 endpoints. The companies’ combined knowledge in the managed services space will allow dealers to walk away with a “time-tested” business model and key metrics to guide success in this important strategic area.

In addition to the business model, participants will be trained on a sales process that has been successful for managed services sales. The sales process is a three-phase sales process that provides clarity to the important components in closing managed services opportunities. Morgan is a partner at GAP. He founded the Connectivity Dealer Program from NIA in 1991.
After his business was acquired by IKON Office Solutions in 1996, he led its Technology Services division. In 2001, he formed the Professional Services division for IKON. Morgan has been consulting with CEOs on strategy, operations, organizational development and sales since 2005.

Ryne, a partner at GAP, brings significant experience in driving growth and profitability, possessing a comprehensive understanding of the industry that includes traditional and emerging markets from both a sales and operations perspective. His tenure includes 10 years with IKON, where he built and led a successful professional services business unit from startup to a well-integrated team.BTA member tuition for the BTA Managed Services Workshop is $995 for one attendee and $745 for an additional attendee from the same dealership. BTA members may also apply their $150 discount coupon received with their membership toward the workshop.