Canon bets big on kids for home inkjet printers

Canon introduced nine new inkjet printers. The new lineup includes PIXMA Ink Efficient E400 & E560, Business AIO PIXMA MX 477 & MX 537, Photo AIO PIXMA MG 5570, Compact Single Function PIXMA iP 2870, Business A3+ Single Function PIXMA iX6770 & iX6870 & Photo A3+ Single Function PIXMA iP 8770.

 With an aim to enhance appeal of inkjet printers for students, Canon also rolled out a brand new marketing campaign titled ‘Super Student’ to build thrust for its new PIXMA range of printers.

The campaign focuses on the star product PIXMA E400 and talks about how this product enables every student to bring out the best in him/ her. Speaking on this occasion Dr. Alok Bharadwaj, Executive Vice President, Canon India said “Today’s techie kids are expressing their talent using state-of-art technology. We are calling such kids as  “Super Student”. They are comfortable using smart devices including cloud and Wifi printing. For them we have introduced new models of ink efficient home printers. These models offer brilliant functionality and super affordable printing as low as 99 paisa per print. They are designed specifically for students enabling them to unleash their creativity with bundled applications and Creative Park Premium access”. He further added “In total we are launching 9 new inkjet printers some of which are meant for business users, CAD users and professional photographers.”The new PIXMA Ink Efficient E560 and E400 are designed to combine outstanding print quality with incredible cost-per-print savings. For the PIXMA E560 in particular, users can also enjoy popular productivity features such as automatic 2 side printing and wireless connectivity, which are highly sought-after features in any modern home-office.
 
The PIXMA MX477 and MX537 are affordable Wireless Office All-In-One printers that offer users incredible mobility when printing or scanning documents, using their PCs, laptops and mobile devices. The PIXMA iX6770 and iX6870 can print up to A3+ size documents, and are designed for the home office and small office, while the iP8770 is capable of producing stunning monochrome or color photographs up to A3+ size. The PIXMA MG5570 is stylish and advanced photo AIO with cloud printing and is available in two body color options black and white. For home users with basic printing needs, they will find the ideal combination of print performance and affordability with the new PIXMA iP2870. All wireless Canon PIXMA printers are also cloud-print enables devices, offering true print-from-anywhere mobility when paired with the Google Cloud Print service. Users can now print to the printer when they are out of the office, using the Gmail or Google Docs interface on a mobile device, or from the Google Chrome web browser on PCs and laptops running on Windows, Macintosh, Linux and Chrome operating systems. In addition to Google Cloud Print compatibility, the PIXMA MX537 and PIXMA MG5570 also allow users to enjoy the new PIXMA Cloud Link service. PIXMA Cloud Link allows users to access and print from popular third-party services such as Facebook, Evernote, Dropbox, Twitter, amongst many others. PIXMA Cloud Link can also be accessed using the new Canon PIXMA Printing Solutions app, providing even more ways to print using mobile and tablet devices.