ColorJet targets growth through sustainability and the adoption of new technologies in printing industry

ColorJet, India’s largest digital inkjet printer manufacturer, engaged in an exclusive interview with Imaging Solution Magazine, Mr. Madhu Sudan Dadu, Chairman at ColorJet India shares insights on industry innovation, growth potential, and sustainability initiatives.

Can you tell us about ColorJet India and its position in the inkjet printer manufacturing sector?

ColorJet India is the largest manufacturer of inkjet printers in the country, and we take pride in being the first company to start manufacturing in India back in 2013. We have two major divisions: signage and textiles. At this year’s Media Expo, we’re excited to introduce our latest innovation—a UV flatbed printer. This product is significant as it’s the first of its kind made in India by ColorJet.

What technologies do you utilize in your printing solutions?

We leverage the latest printing technologies from Japan. By collaborating closely with printer manufacturers, we create products tailored to the Indian market, ensuring they can perform well even in challenging environments. Additionally, we have a strong presence in the solvent printer market, where we have captured a significant market share over the years.

What are your thoughts on the growth potential of the Indian market, particularly in signage?

The Indian market holds immense growth potential. We are at a cusp of accelerated growth, especially in the signage sector. Many companies are investing significantly in retail, and our printing solutions help them effectively showcase their products to consumers.

Can you elaborate on the various inkjet technologies that are gaining traction?

In the inkjet technology realm, several chemistries have become popular, including solvent, eco-solvent, aqueous, and UV. Our approach combines these technologies based on the end user’s actual requirements. Continuous advancements in productivity and product quality, as well as the media and substrates we can utilize, play a crucial role in meeting market needs.

How is ColorJet promoting sustainability in its products?

Sustainability is paramount in India today. We are committed to developing solutions that promote sustainability within our products. This approach not only aligns with global trends but also caters to the growing demand for eco-friendly practices among consumers and businesses.

What impact will the new generation have on the industry?

We consider ourselves fortunate that the next generation is stepping into leadership roles in our business. They bring fresh ideas and perspectives, which can drive innovation. Unlike the challenges we faced in our early days, they benefit from a supportive environment and new technologies, such as AI and 3D printing, which they can explore to enhance our offerings.

What message would you like to convey to aspiring entrepreneurs in the printing industry?

I would advise them to continuously seek opportunities aligned with market requirements and to remain focused on innovation. It’s essential to keep the hardware updated and embrace new ideas that drive progress. ColorJet has a legacy of being the first to install various large-format printers in India, and we’ve witnessed the industry evolve. I encourage the next generation to keep pushing boundaries and explore new avenues for growth.

Covered By: Imaging Solution / ColorJet

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