HP announced the opening of a new Centre of Excellence (CoE) and the expansion of an HP Indigo ink manufacturing facility in Singapore. The facility aims to educate and inspire printing companies and their customers – including brands, agencies and print buyers – in Asia Pacific and Japan about new opportunities made possible by HP digital printing solutions.
The new 21,000 square meter facility will provide customers with one-stop access to HP’s broad digital printing portfolio and solutions, as well as a space to connect with experts and share creative and technical best practices. The new facility will further support worldwide Indigo ink volume production by expanding local capabilities from the current ink series to the fast-growing new generation of inks for the HP Indigo 10000, 20000 and 30000 Digital Presses.
“Brand owners are facing increased competition as consumer choice and expectations have exploded. As a result, they’ve moved into the digital world to connect more powerfully with their customers,” said Gido van Praag, vice president, Graphics Solutions Business, HP Asia Pacific and Japan. “The new HP Centre of Excellence aims to give them the tools to compete, helping brands identify new ways to combine their unique skills with the industry’s broadest portfolio of innovative digital printing solutions, and its unparalleled application capabilities.
”The complete graphics portfolio and partner solutions along with an extensive gallery of applications – from stamps to building wraps – are housed in the new facility to make it easier for customers to unlock the full power of digital printing. Printing companies will be able to benchmark and conduct end-to-end application testing of their HP digital printing equipment. Brands and agencies will be able to see inspirational ideas and work on pilot projects in a real-world production environment.
In addition, a training centre will help increase operator proficiency and expedite return on investment of HP Indigo Digital Presses, HP Scitex Industrial Presses, HP Latex and HP Designjet Printers. The increase in ink manufacturing capabilities supports the growing demand of Indigo next-generation presses, which are reaching 150 installations worldwide. These installations are in addition to more than 6,000 HP Indigo Presses now in 120 countries.