Jet Cartridge (I) Pvt. Ltd. (also known as JCIPL) is a Mumbai-based provider of a wide range of compatible imaging consumables. The wide range of compatible product-line of Jet Cartridge includes CISS for different machines of different brands, inkjet inks (mono and color), inkjet photopaper, toners (mono and black), laser toner cartridges, OPC drums, cartridge parts, printer parts and so on. They also assemble high quality laser cartridges in India. Jet Cartridge recently launched a new high-quality Color Toner (under Brightjet brand) and a super quality pigment ink (under Hotdarkjet brand). In an interaction with Imaging Solution Magazine, Mr. Vinod Ravaria, Director, Jet Cartridge, shares about their company’s brands, product policy and recent launches.
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Mr. Vinod Ravaria comments, “Recently, we launched a very high quality color toners with bright color output which are specially developed for new HP CF series color printers under our brand name, Brightjet. It has just reached the market and we are getting encouraging response from all the users. It will take some time before most customers know about this product. We are expecting very good demand for this product in the coming times. Currently, toners sold in the market are universal category which were mostly developed for old models and hence the output of these toners are not satisfactory in the newly launched HP CF series models. To solve this issue, we have developed this new toner specially keeping in mind the complex technology of new printer models. Due to high quality, our prices are also above the market prices, because quality comes at a price.”
Jet Cartridge strongly believes in providing value-for-money products with the right blend of quality, price and service. In today’s competitive environment quality and price often become equal among good brands. In such a scenario, service makes the difference between a good company and a great company. Jet Cartridge offers highest level of services available for the customers. The company worked hard to master the value of equation that sets us apart from others.
Mr. Vinod Ravaria adds, “Next, we also launched, a new pigment ink, under the brand name Hotdarkjet to be used exclusively on Epson printers. This is an all-in-one ink which is non-spreadable and non-fading hot paper ink which can be used for a variety of purposes, including photo-printing, printing magazines, ID card printing, pre-press, non-coated art paper printing and so on. Because of its high quality, it is priced high, but it is worth the cost. We sell this only to the customers who know our standards well and who have been associated with us already. This product is not for price-sensitive buyers who look for cheap products no matter what the quality is.”
Jet Cartridge aims to bring out high quality products through their stringent quality control process and intensive testing standards. As soon as a new printer is launched in the market by OEMs, the company tries to bring out its compatible laser toner cartridges and inks into the market at the earliest to fulfill the needs of the clients. The company also provides media and inks for desktop and large format printers.
“We procure high-quality laser cartridge components from abroad and assemble them in India and use the superior quality toner powder. However, due to the invasion of inkjet printers into the market, the demand for laserjet consumables has come down. So, we are focusing more on providing inks for printers, besides continuing with the laser toners and cartridges. At present, the demand for imaging products has slowed down in the market, but we expect it to pick up in the coming months,” asserts Mr. Vinod Ravaria.
Jet Cartridge operates with focus and commitment of being a value-based company working with a team spirit of 50 employees who are well-qualified and trained in their different departments including procurement, R&D and sales. Jet Cartridge is an ISO 9001 approved company that offers professional quality products and services to differentiate themselves from the current providers in the market.
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