Multi Infomedia taking initiative in ‘Make in India’ and expanding its growth in printing market

In an interaction with Imaging Solution Magazine, Mr. Aniket Patel of Multi Infomedia, shares intricate details about the expansion of the print market, strategies, and the brand’s forthcoming possibilities.

How do you perceive the current trends in the printing market?

With the advent of remote work, the printing market is experiencing a shift towards inkjet solutions. However, it’s important to note that laser printers remain in high demand among customers. Looking ahead, the market for both laser and inkjet printers continues to expand day by day.

When it comes to hassle-free printing experiences, how does your brand address this need?

Our printers are designed to provide a seamless and trouble-free printing experience. We take pride in offering hassle-free solutions across our product range.

Could you shed some light on your strategies to secure your brand’s position?

We place a strong emphasis on understanding customer demands and sourcing materials, often from China. Furthermore, we offer printer rental services to corporate offices, aiding them in reducing printing costs. By establishing region-specific distributor channels and fostering these partnerships, we ensure our distributors are well-supported to enhance our business prospects. Currently, we have a distributor channel in Gujarat.

What are your views on the potential for growth under the ‘Make in India’ initiative?

We are exploring the option of localized manufacturing in India on a smaller scale. However, due to the unavailability of all required materials domestically, we still maintain a level of dependency on Chinese imports.

What innovative developments are on your horizon?

As a third-party entity, our focus lies in augmenting the value of existing products. While we may not spearhead new product innovations, we continuously enhance the quality and features of our offerings.

Could you elaborate on the products you manufacture under the ‘Make in India’ initiative?

We engage in the production of spare parts for printers within India. However, the manufacturing of toner cartridges presents challenges that need to be overcome for local production feasibility.

Covered By: Imaging Solution / Multi Infomedia

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