The near universality of workplace printing has managed print service providers feeling optimistic about growth opportunities, according to a new study released today by CompTIA, the IT Industry Association.
CompTIA’s Trends in Managed Services study reveals that 86 percent of managed print services providers expect to see their business grow over the next 12 months. One-third of providers anticipate significant growth of 10 percent or more. Print is clearly a maturing market, with aggregate print volumes slowly declining. Yet it remains a critical function in the business world. According to CompTIA research, 98 percent of U.S. workers printed at least once during the past quarter. More than half of companies categorize their print volumes as moderate to very high. Based on self-reported adoption, the CompTIA study pegs the penetration rate of managed print services at about 36 percent. Large firms (500-plus employees) report adoption of managed print at more than twice the rate of small companies.
About half of the end user companies surveyed said they’re familiar with the managed print services option, up slightly from a 2011 CompTIA study. Familiarity is notably higher among IT staff than among business executives.”This confirms the importance of selling beyond the IT department,” said Tim Herbert, vice president, research and market intelligence, CompTIA. “Securing buy-in across the organization is likely to result in a greater long-term commitment to managed print. This may open doors to more advanced opportunities, such as document management and business process automation.”
“There’s a slight but important distinction between strategic managed print providers and opportunistic providers,” said West McDonald, owner of FocusMPS and chair of the CompTIA Managed Print Services Community. “The data suggests that the former segment has been more proactive in building out a managed print practice. The latter has been more reactive, likely getting into managed print at the request of customers.