Incepted in 1994, the Mumbai-based Premier Computers is one of the most trusted importers of a large array of toner cartridges, cartridge parts, laser printer parts, dot matrix parts, plotter parts and inkjet printer parts under their brand name PRM. Led by Mr. Ashish Sanghvi, Proprietor, Premier Computers caters to the ever-changing demands of the users offering products in various specifications for printers of different brands and models. PRM also provides toner powders and toner cartridges in bulk. In an interaction with Imaging Solution, Mr. Ashish Sanghvi shares about their company’s product portfolio, product policy and future expansion plans.
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Mr. Ashish Sanghvi reveals, “Our brand PRM is doing very well and we have recorded an annual growth of 20% over the last year. Our current main focus is on toner cartridges, cartridge parts and laser printer parts, where we maintain very high-quality products. At present, we are not focusing much on the inkjet inks. We have an excellent in-house technical team that helps us maintain high standards. Our USPs are we provide high- quality products at affordable prices and we import only from the quality-proven providers from abroad. From time to time, we keep launching new toner cartridges whenever new models of printers appear in the market. Our bulk sales of toner powders and toner cartridges are also doing fine.”
The PRM’s current product portfolio of imaging consumables includes toner powders, toner cartridges, toner cartridge parts (doctor & wiper blades, PCR, mag rollers, etc), inks, inkjet printer parts, plotter parts, etc. Premier Computers is also a National Distributor for OPC drums for printers and copiers of A&G, a leading global brand for OPC drums.
Commenting on their journey as a National Distributor of A&G, Mr. Ashish Sanghvi shares, “We have been a National Distributor of A&G OPC drums for printers and copiers in India since July 2021. It is a great opportunity to promote A&G which also contributes to our own image and business. So far response from the market has been great for A&G and we expect this to continue in the future. We are sure with our established supply network, we can take A&G to the next level in the India market in the coming years.”
The company’s vendors use high-quality basic components, raw materials and the latest machines, in compliance with the global industry standards to provide a wide array of imaging consumables. Premier Computers business operations are backed by talented teams, which include engineers, R&D professionals, quality controllers, skilled / semi-skilled staff, warehousing, packaging and delivery staff and sales & marketing executives.
Talking about the challenges in the market and their future plans, Mr. Ashish Sanghvi shares, “One challenge we are facing is from the low-quality cheap imaging products from the unorganized market. People looking only for low-priced products often fall prey for these providers. Next, the drop in the value of rupee against USD has pushed up the prices of all the imported products, but the customers are not willing to purchase at high prices, they expect only the old prices, and as a result, there is a squeeze on the margins. In spite of all these challenges, we are still growing at an annual rate of 20% because of the reputation we have in the market. Coming to our market presence, we have been strong in the states of Delhi, Gujarat, Maharashtra, MP and Rajasthan so far, but now we want to increase our presence pan-India, expand our reach and push up our business in the coming years, so we are appointing several new dealers across India in different states where our presence is still not strong. We also want to increase the range and variety of our copier machine parts in the coming years.” PRM’s products are thoroughly tested through several stages of quality control procedures to offer products of high durability, performance, sturdiness and resistance to damage. Driven by their excellent total quality management (TQM), PRM is able to offer their customers the best quality printer parts.
