TOHITA, founded in 2008, is a China-based manufacturer and R&D company specializing in printer and copier toners, drum units, and spare parts. In an interaction with Imaging Solution Magazine, Mr. Benson Ye, Managing Director and Co-Founder of TOHITA shares insights on their innovative products, market strategies, and commitment to quality service in India.
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Can you tell us about TOHITA and the products you offer?
At TOHITA, we specialize in various imaging products, including copier toner, fuser units, toner cartridges, imaging units, and drum units. Additionally, we supply spare parts like heat rollers and fuser films. Our goal is to expand our reach in the Indian market.
What strategies are you considering to penetrate the Indian market?
We recognize the importance of delivering high-quality products at competitive prices. Our focus is on what we call the “BBB” approach—better quality, better price, and better service. We believe that this strategy has resonated with many customers, and we are confident it will attract Indian consumers as well.
Do you have any plans to showcase your products in India?
We are planning to participate in exhibitions in India next year. This will provide us with an excellent opportunity to showcase our products and connect with potential customers directly. We want to ensure that Indian customers experience the superior quality and service that TOHITA is known for.
What message do you want to convey to the Indian market?
We want to tell the Indian market that TOHITA is committed to delivering exceptional products at a fair price, backed by excellent service. We are excited about the potential and look forward to growing our presence in India.
Covered By: Imaging Solution / TOHITA
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