Zigma Launches Colour Copier Toners for Machines of More Brands and their Models

Ashish Imports, established in 2007 in Mumbai and led by its Proprietor, Mr. Ashish Joshi, is a
reputed importer, trader and supplier of a wide range of photocopiers and printer consumables
under their brand name, Zigma, including mono and colour toners and toner cartridges for printers,
printer parts, laminators, lamination consumables binders, paper shredders, currency counting &
currency detecting machines; colour toners for Xerox copiers, and so no. Recently, Zigma added
colour toners for more models of copiers and also photopaper.
Mr. Ashish Joshi comments, “Earlier we were providing mono and colour toners for printers of all
the leading brands and their models; mono toners for copiers of different brands; and colour toners
only for Xerox copiers. But now we added colour toners for Konica, HP and Ricoh copier models and
we are expecting good demand for these products. We also added photopaper to our portfolio.”
In 2020, Zigma launched new mono toners Zigma Premium, Zigma Platinum and Zigma Sarvottam for
copiers and printers which offer high-quality prints. Of these, Zigma Sarvottam is made of imported
toners from Japan and offers supreme quality output. Zigma also has a branch in Raipur, Chattisgarh.
Mr. Ashish Joshi adds, “For Zigma Premium and Zigma Sarvottam mono toners, we have variants for
printers and copiers. Zigma Sarvottam, the high-quality toner imported from Japan, is getting very
good response from the market. Though it costs 5% higher than toners of similar type, it gives
output with higher quality and consistency, so our clients are showing great interest in Zigma
Sarvottam. In early 2021, we launched several IT products keyboard and mouse under our Zigma
brand for laptops, laptop LED screens and other accessories which are all selling well. Now the share
of IT products has increased to 40% of our revenues whereas imaging still forms 60%.”
In 2021, Zigma launched colour desktop inks; and for industrial printers, dye-based inks, sublimation
inks and pigment inks. Zigma’s products are widely appreciated for their quality, consistency, user-
friendliness and durability.
Mr. Ashish Joshi clarifies, “Regarding USPs, Zigma products have high quality, higher page yield and
better consistency compared to the market products; and we offer better service and economical
pricing. Whenever a new development comes, we quickly incorporate it into the products. We
mainly import from quality-proven vendors from abroad: colour consumables from Taiwan and
Korea and monochrome from China and Japan. However, we are gradually reducing imports from
China.”
At Ashish Imports, the purchasing and technical professionals are well-trained to identify the right
raw materials at the right specifications to meet the varied demands of customers in the corporates,
government offices and other computerized centers. The packaging experts at Ashish Imports use
high-quality packing material and deliver the products to the clients in their original state.
Mr. Ashish Joshi concludes, “We have a partner network of 800+ dealers across India. On the colour
side, demand for colour inks has seen significant increase during and after lockdown, whereas for
laser the demand remained more or less flat. We have launched our own ecommerce portal where
customers can order online and get our products delivered promptly without the hassle of the
clients personally visiting our offices, and it is doing fine. Concerning the 3rd Covid wave, we wish
the govt will be more lenient this time because too many restrictions will negatively affect the

economy which is still suffering from the shocks received during the first two Covid waves and
lockdowns. Compared to four months back, supplies from abroad are getting less difficult. We hope
things will improve further in 2022. We wish the 3rd Covid wave will be over soon and all the
businesses and the economy overall will be able to recover and perform better. In future, we want
to diversify our product range adding more products, expand our sales network and establish Zigma
as a leading brand.”

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