ASI Enterprises Wants to Establish Softly Print as Leading Online Brands for Toner Cartridges

The ASI Enterprises, founded in 2016 in Delhi, provides laser printer toner cartridges under their brand name Softly Print(only via online portals). Today, Softly Print is one of the fastest-growing brands online selling about Rs80,000 worth of cartridges every day. 

Mohd Arif, Partner, ASI Enterprises, “We sell only our Softly Print brand printer cartridges online; no other products or other brands. There was a dip in business due to Covid for 2 years until recently, but now business is picking up fast and we hope everything will be fine in the coming months. Currently, we sell only online through eCommerce sites like Amazon, Flipkart and Meesho. Amazon is the most important portal for us through which we sell the highest number of products compared to all the other portals. Our cartridges have top quality but come at affordable prices. Thousands of users have rated our cartridges very high on Amazon and our sales online are increasing day by day. When we started, we were selling hardly Rs. 3000 worth of products via online portals per day in 2018, but today we are selling Rs. 80,000 worth of cartridges online per day. In the coming times, we want to launch our products on the JioMart portal and also on GeM. So far, we have been procuring cartridges from reputed traders from within India, but we want to start importing directly next year. We are content with our progress so far and we want to establish Softly Print as a leading online brand in the coming times.”