Blue Streak Aims to Expand its Product Portfolio, Distribution Network and Brand Visibility

Blue Streak follows strict quality control procedures and aims to maintain Global standards, backed by an advanced R&D department. The company has a strong back office team to provide seamless support to the partners for timely availability of products.

Pristine Care Products Pvt Ltd, founded in 1998 in Mumbai, provides a wide range of printing consumables, accessories and solutions under their brand name Blue Streak. With a portfolio of over 100 different products to offer under different lines of imaging, Blue Streak provides consumables for a wide gamut of printer brands and their models. Ajay Mehta (Managing Director), Pristine Care Products, shares their brand philosophy, marketing strategy and future plans.

Ajay Mehta comments, “Our main selling points are we provide products of international quality at Indian prices. We have a wide range of products to meet the requirements of different branded machines and their models. All our products deliver what we promise in our specs mentioned on the package. We import raw materials and components from globally reputed manufacturers from China and other countries. We have a dedicated team of professionals who strive to provide products with the latest technology and world class quality!”

Blue Streak’s wide product portfolio includes laser, toner cartridges, toner powders, inkjet inks, toner cartridge parts, OPC drums, blades, etc for a wide range of models and brands. Blue Streak also provides printing media like photo glossy paper, self-adhesive photo glossy paper, sublimation paper, medical pet films, tracing paper, etc in different permutations of sizes and quantity, making sure that there is always a best fit for the customer’s requirement!

Ajay Mehta shares, “We, as a team, have managed to shape our product offerings in a manner which is not only cost-effective, superior in quality and far more reliable and comparable with those offered by OEMs. Blue Streak’s R&D team works in tandem with the industry specialists while designing and developing the Blue Streak products and solutions. We maintain long-term relations based on trust and transparency. Blue Streak customizes their offerings to suit the Indian users’ requirements.”

Today, Blue Streak is fast emerging as one of the leading brands in the imaging aftermarket industry. The brand strives to provide the latest technologies and advancements in the printing industry as soon as they are launched in the global markets, ensuring that customers’ needs are met with topmost priority! Blue Streak follows strict quality control procedures and aims to maintain Global standards, backed by an advanced R&D department. The company has a strong back office team to provide seamless support to the partners for timely availability of products.

“ We have a wide network of supply chain, dedicated partners and satisfied customers all over India. We are growing at a decent annual growth rate. We are in the process of adding many new products to our product portfolio increase our brand visibility and enhance the reach of our distribution system. We are confident the way our brand is evolving and growing and we want to establish Blue Streak as one of the leading brands in the Indian aftermarket imaging industry in the coming years,” concludes Ajay Mehta.