Despite Pandemic Instafill Registers Good Growth and Plans to Expand Further

Instafill, the brand of the Mumbai-based Brainpoint Computer Consultancy, was launched in 1996 to offer top-quality compatible toner cartridges and consumables. Instafill provides toner powders and toner cartridges (black and color) that offer quality and performance nearly equal to the originals products of HP, Canon, and Samsung, while at the same time costing80%less than the OEM cartridges. Instafill cartridges and consumables are imported from reputed providers in China and other countries which use the latest technology and maintain international quality standards. Instafill cartridges are STMC certified, environment-friendly, give quality prints, and come at highly affordable prices. In an interaction with the Imaging Solution magazine, one of the Co-Founders of Instafill, Samir P Parekh, shares their brand philosophy, quality policy, and future plans.

Mr. Samir Parekh comments, “Instafill toner cartridges come with the best quality toner powders and strong and pleasant packaging. They give sharp prints and promised yield. Besides offering compatible toner cartridges and components, we also do the remanufacturing of laser toner cartridges. While remanufacturing toner cartridges, we use all original components from the reputed Static Control (no secondhand components), and we thoroughly clean the cartridges using sophisticated methods. Our USPs are best-in-class quality, prompt and effective customer service, affordable prices, and best customer satisfaction. Customers once use our products usually come back to us for repeat purchases and remain with us for a long-term.”

Instafill has its head office in Mumbai and also has a branch office in Pune. Some of theInstafill’s clients include reputed companies such as Reliance, Haziza, Patal Ganga, Akzo Nobel Chemicals India Pvt Ltd, and Lupin Ltd among many others. Besides superior quality products, Instafill also offers top-class after-sales service usually on the same day on which request or complaint is received. Instafill offers top-class color cartridges which are highly reputed for their color clarity and consistency. The Instafill has highly experienced management, sales professionals and technicians and customer support personnel to fulfill the diverse needs of the consumers. Instafill has advanced quality control systems manned by professionals who test the products thoroughly before supplying them to the channel or customers. They have an advanced warehouse where products are kept safe before delivering to the users or partners.

Mr. Samir Parekh adds, “Black consumables and cartridges form 80% and color forms 20% of our business, but the proportion of color usage has been steadily increasing over the years. We have customers all over India whereas the proportion of customers is high in the states of Maharashtra, Gujarat, and Rajasthan. The first and second Covid waves did not affect us as much as they have affected many other companies in the industry because we were very well prepared in advance and also we have several big and loyal customers. Next, all our products and services fell under the ‘essential products and services’ category so we could continuously provide them even during the pandemic. In 2022, we want to launch new metallic inks, pigment inks and also widen the range of our compatible toner cartridges. We have been growing well overall for the past several years and we are confident of our journey into the future. We want to expand the reach of our brand and products further in the coming times into those areas where we are still not strong. We want Instafill to be one of the top brands in the aftermarket imaging industry in India.”