Goel Imports Signs up as Authorized Distributor for North India for Toshiba A3 Copiers

Goel Imports has also been an importer and provider of PrintRite toners and OPC drums. The company imports and deals in laser and copier compatibles and the related consumables. Gi2 is a popular brand among the customers across India and the product portfolio under the brand.

Goel Imports India is a leading New Delhi-based importer, trader, supplier, wholesaler and distributor of imaging products and also office supplies like lamination machines and consumables. Goel Imports provides imaging products in bulk as well as under their own brand name Gi2. The company is led by Tarun Gupta and his son Sanyam Gupta.

Goel Imports has recently signed up as authorized distributor for north India for Toshiba A3 copiers (black and color), copier parts and original copier consumables to jobbers in the commercial segment in March 2019. Speaking in this regard, Tarun Gupta comments, “In the last five months, we have sold over 200 Toshiba copiers (black and color) and a lot of copier parts and original copier consumables to jobbers and through our distribution network. We find Toshiba a good brand, their margins satisfactory, their backup support excellent and their staff very cooperative & friendly. Toshiba has very good service policy and professional engineers in or nearer to every town; whenever a user raises a service request, they immediately respond and guide the users on phone on how to resolve the issue if it is a minor one and they will personally go there and settle the matter, if the issue is bigger. We are sure, we will be able achieve higher sales of Toshiba A3 copiers in the coming months and years.”

Goel Imports has also been an importer and provider of PrintRite toners and OPC drums. The company imports and deals in laser and copier compatibles and the related consumables. Gi2 is a popular brand among the customers across India and the product portfolio under the brand includes OPC drum for laser and copier, PCR, mag roller, pressure roller, D/W Blades, toner powders and compatible toner cartridges and inks for inkjet printer, lamination machines, lamination pouches, etc with customer-base spread pan-India. Goel Imports also provides these products in bulk for those who need.

About the comfort their new branch-cum-warehouse in Bhiwandi, near Mumbai, Tarun Gupta shares, “Earlier we were dispatching products from our New Delhi head office, which used to take longer to reach the South and West India regions. Now, through our new branch-cum-warehouse in Bhiwandi, we are able to provide products to our customers in South and West Indian states within short time intervals. Regarding our own brand, Gi2, we have added new toner powders under our brand. Quality remains our main selling point and we import from standard and tested providers from China. Our prices are affordable but not the lowest as quality comes at a cost. We have pan-India customer-base and it is growing.”

Regarding the current market trends and challenges, Tarun Gupta asserts, “As far as compatibles are concerned, price wars between different providers, each competing with others cutting prices just to make some quick money, is bringing margins down. Next issue is delayed payments and defaults from the partners which are often driven some distributors’ eagerness to make quick bucks. These attitudes of some distributors are going to hurt everyone in the long-run.”

Regarding their future plans, Tarun Gupta briefs, “We want to establish ourselves Toshiba brand distribution network and their expansion. Currently we are growing at an average annual rate of 20%. In future, we want to increase our brand presence further and expand our business.”