Infocare Systems: Prominent Laser Printer Spare Parts Provider

Infocare is all set to add laser toner printer cartridges, OPC drums and copier parts to its portfolio. Today, for laser printer parts Infocare is a one-stop-solution.

Infocare Systems is a New Delhi-based provider of printer, plotter and passbook spare parts. Infocare provides unbranded high quality laser printer parts for machines of several top brands, including HP, Canon, Brother, Kyocera, etc. Now, Infocare is all set to add laser toner printer cartridges, OPC drums and copier parts to its portfolio. Today, for laser printer parts Infocare is a one-stop-solution.

Sarabjeet Singh, Director, Infocare Systems, shares, “Currently, our main business is providing high quality laser printer machine parts. Now we want to add more products including laser printer cartridges, OPC drums and copier machine parts. We want to be one of the biggest players for laser printer cartridges in the coming years. Currently, we have no intention to start our own brand and we will continue to focus only on bulk selling and wholesaling.”

Talking about how they are different from others, the challenges they are facing and how they deal with challenges, Sarabjeet comments, “We import high quality laser printer parts and we give warranty and service support to the users. Most others import from cheap providers from China and their products do not carry any warranty and service support. So those who purchase from us are secure and safe, besides getting good quality products. If you want to repair printers you need several parts from cartridges and screws—we provide all parts A-Z related printers parts whereas others may provide only some of the parts; we are a one stop destination for laser printer parts. We will deal only with limited, select partners in each state, not with everyone. What other providers are doing is they give the same products to several partners in the same city or area thus increasing to the unhealthy competition. Other challenge in the market is the increasing competition in imaging industry as it is the case in every other industry. To overcome this situation, we are adding more products like laser toner cartridges, OPC drums, copier parts and widening our portfolio. We are sure that this strategy will work.’’

Sarabjeet Singh adds, “Our main emphasis is on good quality, ethical business practices, good after-sales-service with warranty and better customer satisfaction. We pay special attention to customer satisfaction. Once customers come to us, in most cases, they do not leave us; they remain attached to us for a long time. GST has been a good step by the government, but its implementation is not total at present and many sellers are still trading in cash evading tax and this pushes those like us who pay GST into a disadvantage and makes competing difficulty in the market. We hope after 2019 elections, GST will be strictly implemented leaving no space for grey market. We import from tested providers from Europe and China. We have a network of about 100 committed partners spread pan-India. Currently, we are growing at an annual rate of around 30%. In 2019, we want to expand our business further into new territories where we are not still strong.”

On message to the partners, Sarabjeet concludes, “I advice the partners already in the imaging line to stick to the line, not to stray into other areas because one plus point with the imaging line is here people can do business with limited investment and basic technical knowledge whereas in other lines (such as IT) the needed basic investment could be in millions of rupees and the outcomes or returns could be highly uncertain and risky.”