LMI Launches COLOR TONER CHALLENGE for Dealers Participation

LMI Launches COLOR TONER CHALLENGE for Dealers Participation

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LMI Solutions (LMI) has just released the LMI COLOR CHALLENGE. In just 90 seconds, dealers can go online to www.lmisolutions.com/cc to see if they can distinguish between color pages printed with OEM color toner versus LMI’s NEW Color Toner technology. Great prizes are on the line for participating regardless of whether you select the page printed with OEM Color Toner or LMI’s NEW Color Toner technology.

Once participants have selected the page they believe was printed with OEM toner, the correct answer is revealed including real time polling results showing the actual selections made by other dealers. “We can’t believe the positive response the COLOR CHALLENGE has received since we launched it on May 1st  – and the results prove now is the time to revisit your color strategy with LMI Solutions,” Stated Gary Willert, President and CEO of LMI Solutions.

“Everybody knows there’s a huge profit opportunity associated with converting OEM color toner users to aftermarket color and we thought this type of blind taste test was engaging ways to have dealers see how strong our new color technology is in a fun way.” Recognizing the explosive growth potential for supplies dealers and Managed Print providers, LMI has invested over $1 Million in the last year to ensure dealers receive the same quality in LMI color cartridges as they have come to expect in LMI’s award winning monochrome products. Recent investments include the expansion of color production facilities, new premium color quality components, new color screening technology and enhanced quality inspection of every color cartridge to deliver a whole new color experience at the end user level.

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