Print Write Continues to be a LeadingBrand for Ribbons for DMP and Electronic Type-Writers at the National Level

The company is led by Rajkumar Seith who has over 47 years of experience in the imaging consumables and printer ribbons industry. Presently, he is also a Director of the Mumbai wing of CMDA (Computer Media Dealers Association). New Era also does toner cartridge refilling at their refilling plant.

New Era Office Equipment, founded in 1972 initially dealing and repairing typewriters (manual and electronic), is a Mumbai-based provider of imaging consumables and printer ribbons under their own brand Print Write. The company is led by Rajkumar Seith who has over 47 years of experience in the imaging consumables and printer ribbons industry. Presently, he is also a Director of the Mumbai wing of CMDA (Computer Media Dealers Association). New Era also does toner cartridge refilling at their refilling plant. The company started distributing Fullmark ribbons (a brand of Kolkata-based Jupiter International led by its CMD, Alok Garodia) for Mumbai region in 1985. In 1996, New Era Office won the Best Distributor Award from the Fullmark brand.

In an interaction with Imaging Solution Magazine, Rajkumar Seith shares, “Our main business is selling DMP and electronic type-writer ribbons and we are doing very well on this front. There are only a few providers in this ribbon segment and we are one of those few players at the national level and we face little competition. We also refill nearly 400 to 500 toner cartridges each month. For Print Write, we maintain very good quality and offer decent price to the partners. As a secondary business, we also provide OEM imaging consumables of Canon, Epson, HP, etc and consumables of Print-Rite, Fullmark, Dot Print, etc. Our customers, who are mainly resellers, come from all over India. On the color front, inkjet is doing better compared to laserjet because color inkjet printing is less expensive. We have many long-time clients who keep on coming to us for repeat purchases and services. Overall we are growing at an annual rate of around 25%. As a part of future plans, we want to promote our Print Write ribbons, expand our business and maintain decent growth rate.”

New Era Office still repairs and sells second hand, manual and electronic, typewriters (since the manufacture of the first hand typewriters is no longer in practice). They deal in all the leading brands of typewriters like Remington, Halda, Silver-Reed, Corona, Facit Godrej, Underwood, Royal, Olivetti, Olympia, Triumph Adler, Smith Corona, Hermes, Torpedo, Brother, Tippa, Jaykay, Champion, IBM-Electric, Towa, Canon, Executive, Selectric, etc. Ribbons they sell include dot matrix printer ribbons, line matrix printer ribbons, POS printer ribbons, time clock ribbons, ATM printer ribbons, spooled ribbons, electronic typewriter printer ribbons, electronic typewriter printer ribbon refills, correction lift off / cover up tapes, MICR encoding ribbons, barcode printer ribbons, card printing ribbons, wax / wax-resin ribbons, etc.

Regarding the helpful role that CMDA plays as an association and his role as a Director of CMDA (Mumbai), Rajkumar Seith comments, “CMDA is playing an active role in helping the members by updating them about the latest government rules, tax laws, etc. CMDA also negotiates with the government on the policy-related issues whenever it is necessary. We also guide the members how to avoid bad debts by doing business with the right and trustworthy partners. We give the moral strength to do business smoothly and confidently. As a part of my personal contribution, I always try to give my best to the association and help the members.”